From Clicks to Conversions: A Meta-Post

So, you’re wondering how to optimize your website, and you’ve stumbled across this post looking for SEO blogging tips. You might be wondering how valuable a blog post can be for driving traffic to your site. If so, I’ve got some good news! This will be a “meta” blog post addressing your curiosity about blog posts and how they can boost SEO.

How important is having an optimized blog?

Websites with a blog tend to have 434% more indexed pages

Marketers who prioritize content are 13x more likely to achieve a positive ROI on their efforts

Companies who blog receive 97% more links to their websites

Short answer: optimizing your blog can be a huge factor in driving qualified traffic to your website.

What are the key aspects of SEO blog strategy?

1. Keyword Research

Just like other web page optimizations, keyword research is the foundation of a successful blog strategy. As a quick example, you can see my primary keyword choice for this post is “SEO Blogging Tips,” which has around 100 searches a month for two direct variations and a few hundred more relevant searches we haven’t shown here. Along with keyword phrases it’s good to find or anticipate long-chain consumer questions, such as those you might find in the headers of this article. While your main website pages can address high-traffic (and possibly broad) keywords, your blog can compete for niche searches.

SEO Blogging tips search volume chart

2. Understand user intent

Google’s Hummingbird update was released back in 2013, which reprioritized content ranking focusing on user intent rather than individual search terms. Despite a four-year trend moving in this direction, companies are still trying to rank for keywords without understanding why people are querying those keywords. As an example, I previously disclosed to you that we are targeting “SEO Blogging Tips,” whereas “SEO Blog” receives significantly more search traffic. However, the difference in semantics returns very different results. While our chosen keyword captures user’s searching for help with optimizing their blogs, the higher traffic keyword would capture users that want to read blogs about SEO. While this is a simple example, many companies will have trouble differentiating their best target keywords without thorough research. If you end up with a high click-through rate, you will quickly de-rank. Know your user’s intent.

SEO Blog Results Screenshot, seo blogging tips

3. Write efficiently and organize

43% of people admit to skimming blog posts. Admit it, you may be doing the same right now. (In fact, you may not even be reading this aside. Who knows?) Be concise with your writing, while staying informative. Organize your headers by topic and bold important sentences to catch the reader’s eye.

4. Write content that’s worth sharing

Other websites should be envious of your content. If they quote you or use your statistics, the link back is going to help with your domain and page authority. Include images, or videos, if possible. Infographics are a smash hit and generate a lot of shares. Whatever you do, avoid boring or predictable content.

5. Optimize your headers and content

Include your target keyword, or a close variation, in the meta-tags and headers of your page. Try and have a few instances of related keyword phrases in the above-the-fold content of your page as well. Avoid spamming and focus on writing content for the user, not the search engine.

6. Include Calls-To-Action

If people are looking for information, give them a taste in your blog post. Then offer them more in exchange for their email. If I included an “in-depth guide to optimized blogs” on this post, you’d have a winner of a CTA. Give your users what they ask for AND MORE! If user’s are clicking through to other pages on your site, your bounce rate is going to decrease and the visibility of the post will go up. Here is a great example from Hubspot, located at the bottom of a blog post about CTAs…

CTAs are key for SEO blogging tips

7. Promote your blog post

Share your post with your clients or partners. Get some other eyes on it. Ask for feedback or thoughts. Once you’re out there, continue to make small changes based on your search performance and click-through rates.

Leverage your content to drive organic traffic

Make sure you’re taking advantage of a tool already at your disposal: your company’s blog. With the above tips in mind, your organic traffic (and qualified conversions) should improve noticeably.

Still curious about crafting a unified digital marketing & content strategy? Get a free consultation!

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