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Andrew Seidman's Articles

CRM B2B Marketing

CRM software has revolutionized B2B sales over the past 20 years. Each sales rep used to have an enormous Rolodex on their desk which had to be manually updated. Now, cloud-based CRM systems enable reps to log in from anywhere and get the contact information for their SQLs and customers, see the stages of their… Read More

August 8, 2019

“[W]hen you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.”  —from the movie “When Harry met Sally” by screenwriter Nora Ephron  At the climax of the movie “When Harry met Sally” Harry Burns (played by Billy Crystal) delivers… Read More

July 3, 2019

“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in unison to prove their existence and their benefactor Horton’s sanity. Their shouting ultimately saves him from imprisonment and themselves from… Read More

June 11, 2019

In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our own systems and processes that we take our eyes off the big picture, our customers, and the experience that they… Read More

May 13, 2019
what is attribution

Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what is and isn’t working is often still a confusing and time-consuming process. More importantly, the data available to marketers typically… Read More

March 5, 2019

Google Chats: A Look into AdWords Training Recently, our President Ben Childs had the chance to go drop in and meet with Google’s Agency Partners to talk about what training looks like for AdWords (among many other things). We thought you might enjoy the conversation – here’s Ben’s conversation with Google Agency Representative Christina Berry:… Read More

July 5, 2016
SEO Habits of World-Class Companies

Feel free to enjoy our Web Clinic: SEO Habits of World Class Companies here, on YouTube, or download a copy for yourself here!   Full Transcript:              This is to culminate eight years of experience that we have as an agency working with … Been fortunate enough to work with… Read More

February 18, 2016

In the pay per click advertising industry I’m regularly asked by my clients about the advantages and disadvantages of automatic vs manual pay per click bidding. Manual bidding involves performing all ad changes yourself through whichever ad platform you’re running your advertisements on (AdWords, Bing or Facebook for example). With automated bidding you allow bid… Read More

October 27, 2015

When I play poker, I’m faced with a multitude of decision points. Some of them are big decisions – if I make the wrong choice, I’ll lose all of my money, but if I make the right choice I win lots of money.  Those are the ones that get put on TV, but most decisions… Read More

August 18, 2014

I woke up at 7:00AM this morning to go to a networking event.  If Andrew-from-six-months-ago could see me now, he’d be pretty surprised.  Almost all of our business is remote (we help companies on both coasts and in multiple countries).  Many of our employees work from home.  So why was I at this networking event?

November 12, 2013

We get a fair amount of new accounts that were originally structured (or restructured) by Google employees.  Not all Google employees are created equally– they are people too, and while some do a great job, others less so.   You can tell if a Google employee has done a restructure because the campaigns will be… Read More

November 6, 2013

We’ve been hiring a number of new employees lately and it has caused us to examine the way we teach AdWords to our new technicians.  In this examination, we can learn a lot about AdWords best practices in the real world.  There are hundreds of books that teach AdWords, but any business owner can tell… Read More

October 29, 2013