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Andrew Seidman's Articles

“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in unison to prove their existence and their benefactor Horton’s sanity. Their shouting ultimately saves him from imprisonment and themselves from… Read More

June 11, 2019

In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our own systems and processes that we take our eyes off the big picture, our customers, and the experience that they… Read More

May 13, 2019
what is attribution

Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what is and isn’t working is often still a confusing and time-consuming process. More importantly, the data available to marketers typically… Read More

March 5, 2019

Google Chats: A Look into AdWords Training Recently, our President Ben Childs had the chance to go drop in and meet with Google’s Agency Partners to talk about what training looks like for AdWords (among many other things). We thought you might enjoy the conversation – here’s Ben’s conversation with Google Agency Representative Christina Berry:… Read More

July 5, 2016
SEO Habits of World-Class Companies

Feel free to enjoy our Web Clinic: SEO Habits of World Class Companies here, on YouTube, or download a copy for yourself here!   Full Transcript:              This is to culminate eight years of experience that we have as an agency working with … Been fortunate enough to work with… Read More

February 18, 2016

In the pay per click advertising industry I’m regularly asked by my clients about the advantages and disadvantages of automatic vs manual pay per click bidding. Manual bidding involves performing all ad changes yourself through whichever ad platform you’re running your advertisements on (AdWords, Bing or Facebook for example). With automated bidding you allow bid… Read More

October 27, 2015

When I play poker, I’m faced with a multitude of decision points. Some of them are big decisions – if I make the wrong choice, I’ll lose all of my money, but if I make the right choice I win lots of money.  Those are the ones that get put on TV, but most decisions… Read More

August 18, 2014

I woke up at 7:00AM this morning to go to a networking event.  If Andrew-from-six-months-ago could see me now, he’d be pretty surprised.  Almost all of our business is remote (we help companies on both coasts and in multiple countries).  Many of our employees work from home.  So why was I at this networking event?

November 12, 2013

We get a fair amount of new accounts that were originally structured (or restructured) by Google employees.  Not all Google employees are created equally– they are people too, and while some do a great job, others less so.   You can tell if a Google employee has done a restructure because the campaigns will be… Read More

November 6, 2013

We’ve been hiring a number of new employees lately and it has caused us to examine the way we teach AdWords to our new technicians.  In this examination, we can learn a lot about AdWords best practices in the real world.  There are hundreds of books that teach AdWords, but any business owner can tell… Read More

October 29, 2013

When you first checked your AdWords account after a few weeks of operation, you were probably stunned by the amount of data. Max CPC, Average CPC, and CTR are just a few of the litany of jargon terms you’re required to know to adequately run your account. However, this is just the tip of the… Read More

October 22, 2013

After my last post, I heard agitations from Google and Bing lovers alike. They both had great points that I’d like to share with you today: Pro Google: “You’re totally understating how important the full suite of Google’s Analytics tools really are. With Google’s mountain of free data, you can learn so much more about… Read More

October 15, 2013