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Angela Asca's Articles

meeting constructive critique

In a web design project, there isn’t just one step to be completed and then a website magically appears. Here at Digital Reach, we make custom-built quality websites and try to organize our projects with plenty of communication between us and the client. At each stage, there is an opportunity for feedback that presents itself in… Read More

October 31, 2016
404 errors

When we do SEO management for clients, one of the many things we look to do is to resolve any 404 errors. For those not in the know, 404 errors occur when you arrive at a webpage that no longer exists. Overall, having broken links on your site doesn’t directly affect traffic negatively, but if a user’s first experience… Read More

September 28, 2016
seo business reviews

Since some of our clients provide tourism-related services, it’s important that they know when they can add business reviews to their site. Recently, Google updated their local business reviews guidelines for when Schema markup can be used on the reviews. While Schema assists Google in crawling your pages accurately, it’s important to make sure to follow… Read More

September 15, 2016
improve SEO

One of the many things we do with our SEO services is improve SEO using images on the site – there are a surprising amount of non-optimized images that we update to make sure that they’re optimized for search. Not only is it important to make sure that the images are compressed for web, it is… Read More

August 11, 2016

Sketch – Web Design in the Post-Adobe World With the fairly recent development of a subscription-based pricing model for Adobe, users have been searching for a new alternative for some critical programs. Adobe Fireworks, primarily a web design tool, was discontinued in 2013, leaving some loyal users shunned (myself included). After discovering Sketch, a professional digital design… Read More

July 18, 2016
Google Web Designer

Google Web Designer, a project launched in 2013, is described as a “free, professional-grade HTML5 authoring tool.” Although it’s been around for almost 3 years now, it’s still in beta mode. In AdWords, as of June 30, 2016, users are no longer able to upload display ads built in Flash, so HTML5 ads are the… Read More

June 30, 2016
color psychology

Although content is the most important part of your website, using color psychology to draw attention and make the right impression to users should also be on your priority list. Here are some colors that are commonly used in branding to get specific reactions from a company’s target market: Use Red-based Color Palettes to Encourage Eating According to… Read More

June 24, 2016
user experience

When creating content for your website, whose experience do you create it for – Google or your target users? While both are important, sometimes it’s too obvious that content is purely made to rank for search engines. It’s important not to forget who you’re trying to pitch content to – the customers. User Experience Means Putting… Read More

April 8, 2016
custom website design wordpress

When in need of a new website, either a redesign or from scratch, it is important to consider whether to invest in a custom website design or a template. Each option has its pros and cons, but it’s up to you to decide what is best for your business. I’ve mainly focused on these two approaches as… Read More

April 5, 2016
online content writing

When assessing user experience for your online content, it’s important to make sure that it’s easy for users to access information as effectively as possible. According to an article by UX Booth, the best ways to do this are “through consistent use of a logical heading structure, providing meaningful alt text, properly labeling links, and adapting their… Read More

March 30, 2016
AMP Accelerated Mobile Pages

As the web becomes more geared to mobile users, it’s important to factor in page speed and loading time when constructing a website. Not only should a website be responsive, it should also be fast. That’s why, when developing a mobile-minded website, it’s increasingly important to involve web developers throughout the process in order to… Read More

March 24, 2016
AMP Accelerated Mobile Pages

If you’re involved at all in the SEO or web development world, it’s almost impossible to not have heard of Google’s Accelerated Mobile Pages (AMP) Project. The AMP Project “is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere”, according to the project’s… Read More

March 15, 2016