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Julian Solonoski's Articles

This is a subject that has come up a few times recently with my clients. You may have also landed on this page wondering the same thing: “Why don’t my ads show up?”. After excitedly typing in your keyword you are perplexed when you don’t see your ad appear on the search engine results page…. Read More

January 16, 2018

After launching an AdWords campaign, the reaction most new advertisers will have is to immediately search their own ad. However, that is the last thing they should be doing. What they don’t realize is that doing so may lead to the campaign being negatively impacted and costing them money. In this blog post I will… Read More

January 4, 2018
Analytics Attribution Model

Google Analytics is a powerful tool that every paid search manager should be using to measure the impact of their campaigns. Lately, I’ve been asked about the various attribution models in Google Analytics. In this blog post, we will be reviewing the default attribution models, breaking down the differences between each, and finally answering the… Read More

November 21, 2017
Increase AdWords QS

It’s no secret that obtaining a high-quality score can have several benefits. Most notability, advertisers will see lower CPCs and better ad position. This helps drive more traffic to your site at a lower cost. Assuming your conversion rates stay consistent this also means that you will see more conversions at a lower cost. A… Read More

November 14, 2017
Facebook Funnel

Many companies, looking to expand their digital marketing efforts, are turning to Facebook as it continues to convincingly assert its place as a major online advertising platform. And for good reason: B2C and B2B companies reap generous rewards from advertising on Facebook. Some advertisers don’t see value in Facebook because it does not drive “conventional”… Read More

October 20, 2017
Increase your CTR

In 2017, the average click-through rate (CTR) across AdWords is between 2% and 3%. Are you having trouble getting your ads to reach 2% CTR? You’re in luck, because today, I’m going to break down a few ways to increase click-through rate on your paid ads. When combined, these methods will help drive more users… Read More

August 30, 2017
Bidding On Brand Name Keywords

One of the most common questions I get from clients is this: “Why should I pay money to bid on brand name keywords when we’re already on top of the organic search results?” You may be asking this question, thinking that bidding on brand name keywords seems like a waste of money, but after considering… Read More

July 28, 2017
High converting landing page

Congratulations: you’ve dialed in your AdWords campaign. All of your keywords are neatly organized into their own ad groups, you’ve dotted your I’s and crossed your T’s, but you’re not receiving the results you would have liked. Don’t worry! All hope is not lost. There are a few key elements to every successful landing page…. Read More

July 19, 2017

Customer lifetime value (CLTV) is an often overlooked metric but one of the most important predictive measurements that marketers should track. Paid search & display networks are competitive and, as a result, paid campaigns can be quite expensive. You might see a high cost-per-click or high cost-per-acquisition and think there’s not much room for profit but don’t… Read More

July 10, 2017