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Nick Rennard's Articles

Hello fellow advertisers! Today I will be going in-depth on a concept that I’ve talked about in a couple of my previous video blogs about the Display Network: lacing. Lacing is a form of targeting that allows you to tie multiple pieces of targeting criteria together within the same ad group. Since the Display Network… Read More

August 25, 2017

Hello fellow advertisers! Today we will be doing an overview of all the forms of targeting you can possibly use on the Google AdWords Display Network. We’ll cover the following forms of targeting: keywords, topics, placements, affinity (and custom affinity) audiences, in-market audiences, and remarketing. I’ll also cover a highly recommended strategy called ‘lacing’ that helps you… Read More

July 14, 2017

Hello Fellow Advertisers! Today I will be discussing Customer Match in Google AdWords. I’ve been getting questions lately about how to use lists of e-mails effectively, so this video blog should help give you a better understand of how to implement these on the AdWords platform. I’ll cover the basics of what types of campaigns you… Read More

June 9, 2017

Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on how to better-analyze your data, and also how to import and view your conversions from platform-to-platform. Enjoy!   Conversion Tracking:… Read More

May 4, 2017

Hello Fellow Advertisers! Today I will be discussing tips and tricks for writing high quality whitepaper assets to help drive better lead generation for your business. I’ll cover basic whitepaper best practices, appropriate (and inappropriate) times to use white papers, how to tell a story, and also talk about how to identify and handle the different… Read More

May 1, 2017

Hello Fellow Advertisers! Today I’m going to be discussing RLSAs (remarketing lists for search ads). I’ve gotten some questions from clients and team members lately about this topic, so I wanted to post another video blog to give you guys my insights on the topic. I’ll cover a basic overview of how RLSAs work, and… Read More

April 27, 2017

Hello Fellow Advertisers! Today I’ve put together a video that goes over some of the default AdWords campaign settings best practices. I’ll discuss which ones I like, and I’ll also review some of the more dangerous ones that you should be aware of so that you’re not hemorrhaging money on the search network. Enjoy! FULL… Read More

April 25, 2017

Hello Fellow Advertisers! Today I will be discussing my favorite communication tool ever, a program called ShareX. It’s a screen capture program that’s highly customizable, and I use it to communicate internally with my techs, with clients, and even at home with my friends/family. There are a lot of other screenshot programs out there, but… Read More

April 19, 2017

Hello Fellow Advertisers! I’ve done blogs in the past about AB split tests, but this one takes it to a more granular level. We’ll be reviewing a very complicated test between 4 different ads, and I’ll be explaining how I personally analyze and weight each column to determine overall performance. Enjoy! Full Transcript: Hello, everybody… Read More

April 5, 2017

Hello Fellow Advertisers!   Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current tracking. I’ll also provide recommendations on how to properly analyze the fruitfulness of your campaigns.   Enjoy!   Transcript:  … Read More

March 10, 2017

Hello Fellow Advertisers! Today I’ll be showing you guys how to utilize the Google AdWords display network using other forms of targeting besides the standard audience target that’s used in remarketing campaigns. I’ll be setting up non-remarketing display campaigns using topic targeting and keyword targeting. Enjoy! Full Transcript: Hello everybody, and welcome to another episode of… Read More

March 7, 2017

Universal App Campaigns Hello Fellow Advertisers! Today I will be going over the basics of Universal App Campaigns in Google AdWords. I’ll discuss the pros and cons, and I’ll also show you a full set-up from start to finish. Enjoy! Hello, everybody. Welcome to another episode of my video blog series. I am your host,… Read More

October 20, 2016