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Nick Rennard's Articles

Display Network Targeting Hello Fellow Advertisers! Today I will be going over all the different types of display network targeting. I’ll cover the pros/cons of using the display network (in general), and I’ll also give you recommendations for the different targeting methods. The display network is renowned for sucking up spend, so I’ll show you how… Read More

September 19, 2016

AdWords Tablet & Other Device Bid Adjustments Hello Fellow Advertisers! Today I will be showing you how to analyze which devices generate the highest conversion rates for your paid advertising campaigns. I’ll follow that up by showing you how to make bid adjustments to AdWords tablet, desktop, and mobile devices so that you can allocate… Read More

September 13, 2016

Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization (LPO). Each of these “pillars” of line advertising directly affect each other, so I’ll be reviewing how to properly identify… Read More

August 26, 2016

Responsive Ads Hello fellow advertisers! Today I will be discussing a new Google AdWords ad copy rollout: Responsive Ads for Google Display Network (GND). These are similar to my last blog regarding Expanded Text Ads for Google Search Network. The primary difference is that Responsive Ads are for the display network. I’ll review the similarities… Read More

August 18, 2016

Geographic & Mobile Analysis Hello fellow advertisers! Today I will be reviewing two of my favorite monthly reports: geographic and mobile analysis. They’re easy to find, and the information you can derive from them can have a massive impact on an account. I’ll review how to find these reports within Analytics, and I’ll also talk… Read More

August 15, 2016

Expanded Text Ads Hello fellow advertisers! Today I will be discussing a brand new release from Google: expanded text ads (ETAs). These were originally going to be in beta until 2017, but we now have access to them due to an early release. The new ad formatting is allegedly supposed to be able to increase… Read More

August 8, 2016
API Calls

Keyword Expansion & Competitor Research Hello fellow advertisers! Today I will be diving into the world of competitor research. There are a lot of tools you can use out there to spy on other competitors, and the one I’ll be reviewing today is known as Spyfu. My primary use for these tools is keyword expansion… Read More

July 26, 2016

Vanity Metrics vs. Performance Metrics Hello Fellow Advertisers! Today I will be discussing the difference between vanity metrics and performance metrics. I’ll also cover their levels of importance when it comes to optimizing based on these variables within an AdWords account. Enjoy!   Full Transcript: Hello everybody, and welcome to another episode of my video… Read More

July 8, 2016

Remarketing Lists for Search Ads Hello fellow advertisers! Today I will be discussing how to implement RLSAs (Remarketing Lists for Search Ads). This is a form of remarketing that we can use on the search network. Remarketing is typically used on the display network, but this is a fancy technique that will allow you to… Read More

June 29, 2016

Understanding Your KPIs Hello fellow advertisers! Today I will be discussing how to properly analyze the performance of your advertising campaigns. Many people fall into traps of allocating too much weight to variables that don’t lead to revenue for their organizations. Instead, understanding your KPIs will show you how to stay focused on what matters… Read More

June 22, 2016

3 Most Important Remarketing Variables Hello fellow advertisers! Do you have a ton of time to manage your remarketing campaigns? No? Do you want to know the most important things to check on to make sure they’re still working? Today I will be discussing the top three most important remarketing variables you should be checking in on… Read More

June 15, 2016

Converting Search Campaigns into Display Network Campaigns Hello fellow advertisers! Many people are intimidated by the Google Display Network, and converting search campaigns to display campaigns sounds difficult. Display is a massive network compared to the search network, and there are horror stories out there of how much money has been wasted trying to advertise on the… Read More

June 8, 2016