Arrow LeftBack To Blog Home

Shawn McKenzie's Articles

Avoid Awkward Situations: get up-to-speed on changes to AdWords display network options

Like all new media, Internet advertising has evolved considerably since its inception. Gone are the days of pop-ups crashing your web browser, or misleading hyperlinks. And thank goodness! Hard to imagine using that version of the Internet now. But as digital marketing has gone mainstream, a new set of problems has emerged; in particular, there… Read More

August 22, 2017
Your audience is out there but you've got to cast the right-sized net using custom affinity audiences!

Custom affinity audience targeting on the Google Display Network (GDN) was released way back in October 2014, shortly after the rollout of affinity audience targeting. Facebook, Google and Amazon have been successfully using affinity audience targeting for some time with great success. Think of normal affinity audience targeting as very broad, television-style targeting. It’s the… Read More

July 7, 2017

For the last 18 years HTTP, also known as hypertext transfer protocol, has been the fundamental building block for all communication over the world wide web.  Its not hard to imagine that the security concerns of the world have changed drastically in the nearly two decades since.  Today HTTP information can be intercepted, read and… Read More

May 9, 2017

Why Pull YouTube and Google Ads? The story broke on March 17th when an investigation by Britain’s The Times showed ordinary ads were appearing alongside user-uploaded YouTube videos promoting hate and extremism. Ads for several offices of the British government, the Royal Navy, the Royal Air Force and the Home Office were also documented to… Read More

March 30, 2017

A Quick Overview of Quality Scores Last week’s topic was about Search term reports and today I’d like to cover quality scores (QS).  Google defines Quality Score as an estimate of the quality of your ads, keywords, and landing pages. In a nutshell, the more relevant your ads and landing pages are to the user, the more… Read More

March 27, 2017

You have signed up for Google AdWords, set up a campaign and its associated keywords. Congratulations are in order; you’re finally marketing digitally.  The next step is to realize your first try is rarely the best, so how do you know if your keywords are what people searching for your product or service use?  To… Read More

March 13, 2017