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Zach Mandelblatt's Articles

Attribution never tasted so good. Over the past couple of years, Digital Reach has focused on becoming a full service, one-stop shop for B2B companies. During that time, CMOs we work with have pointed to closed loop reporting time and time again as their number one area of need that they expect their digital agency to fulfill.   They collectively… Read More

June 30, 2016

From time to time, Ben Childs and Zach Mandelblatt will exchange emails over in a series we are calling “DRA Chats”. Today’s topic: Problems a lot of ECommerce advertisers have with their Paid Search accounts.   Ben: All right Zach, I’m at the ASD retailers conference in Vegas. In between sessions and aggressive networking (in real life!),… Read More

August 6, 2014

Ever since Google released “Shopping Campaigns” last October, AdWords advertisers have been able to control bidding for their products much more effectively.  Prior to October 2013, Adwords users could only advertise their products using “Product Listing Ads”, which did the same thing as Shopping Campaigns but provided way less versatility and control.  In fact, Google… Read More

July 28, 2014

Google AdWords gives advertisers an almost endless number of tools, gadgets, and gizmos for how to spend their ad budget.   Some of the brighter lights in the AdWords solar system, such as “Optimize Ad Rotations for Clicks”, the Keyword Planner, many advertising settings of the Google Display Network, and the entire Notification Center found in that… Read More

July 2, 2014

From time to time, Ben Childs and Zach Mandelblatt will exchange emails over in a series we are calling “DRA Chats”. Today’s topic: How to make the most of your limited internet marketing budget.       Zach:  When choosing how to spend an internet marketing budget, many choices present themselves.  Should that additional dollar… Read More

June 18, 2014

Two weeks ago, I offered the “Target and Bid” setting of the Google Display Network as a profitable way to utilize the Display Network. This week, I’ll follow that by showing you how to determine which of those Topics, Interest Categories, Age Groups, and more represent your most interested and highest converting visitors.  Before you’ll be able to determine… Read More

April 21, 2014

Note:  In last week’s post, I said I’d write about using Google Analytics to determine your best demographics for Display Targeting, but I found myself with a lot of time on an airplane without internet, so I wrote this instead.  The GA demographics post will come next week. We started out as an exclusively Pay-Per-Click management… Read More

April 10, 2014

Back in February, we acknowledged that the Google Display Network can be a difficult beast to use profitably, while making the case that Remarketing Campaigns were a good place to start in an attempt to responsibly use it.   Today, I’m going to share another method for using the Google Display Network that has shown… Read More

April 3, 2014

A couple of weeks or a month of lagging sales can be a big cause for concern, especially when it compares unfavorably to the same time period in years past. For us poor souls at Digital Reach Agency, the blame for the drop in action will often fall upon our shoulders simply because, to the… Read More

March 26, 2014

Back in October, Google announced a big change in how they calculated Quality Scores (if you need a primer on quality scores, watch this great video by the chief economist at Google): The presence and quality of ad extensions on your ads will directly effect how much you pay per click. This has basically taken… Read More

March 19, 2014

Regular readers of our blogs have probably noticed frequent reference to the Google URL builder in my many blogs about setting up conversion tracking & goals in Google Analytics. As more and more search engines/social media sites have begun to offer paid advertising, the Google URL builder has turned into an important tool for businesses… Read More

February 26, 2014

The Google Display Network has an infamous reputation.   Many advertisers don’t even realize that their AdWords campaigns are enabled to show their ads on random websites throughout internet.  When they finally realize that they are on the GDN (Google Display Network) and investigate their account performance therein, most are so disheartened, they tear their hair… Read More

February 11, 2014