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Zach Mandelblatt's Articles

Over the last couple months, I’ve written  a lot about setting up conversion tracking for your AdWords account and for Google Analytics.  Getting your tracking properly calibrated is a great accomplishment, but once you have all that data at your fingertips, how do you use it to optimize your ad

February 10, 2014

Digital Reach started out as just a PPC management company. We strove to find the highest value, most-likely-to-convert Paid Search traffic and send it to our clients’ websites. I’d like to think we did (and still do) a great job of that. However, we quickly found that sending the right traffic to the website is… Read More

February 3, 2014

Back in December, Ben Childs (President of the company) proclaimed that the Dimensions Tab is the best AdWords report the average advertiser isn’t utilizing. With all due respect to Ben, I would have to disagree! While the Dimensions Tab is extremely valuable, the value gained from Dimensions Tab analysis pales in comparison to the value… Read More

February 3, 2014

Although my 4 part series on Conversion Tracking is over, there is one aspect of Google Analytics tracking that didn’t get covered in Part IV yet deserves its own post.  Today, we’ll go over how to set-up GA Goals for destination URL tracking.  If your Google Analytics code is properly installed on every page of your website, setting up… Read More

January 16, 2014

At last we come to the final installment of our exploration into Conversion Tracking in which I try and take conversion tracking rookies from 0 to 60 in no time flat (see Part 1, Part 2, & Part 3).  Today we will skim the surface ofGoogle Analytics.  Google Analytics (GA for short) can do pretty much anything: all of the… Read More

January 7, 2014

If you’ve made it this far, you became a Conversion convert in Part 1 & you learned how to conversion track for Lead Generation and E-Commerce sites in Part 2.  In the third installment of this conversion tracking series, we’ll look at a few ways to track the effectiveness of branding campaigns.  Before we do so, I’d like… Read More

December 17, 2013

Different Types Of Conversions   In my last post, I called out anyone who isn’t tracking conversions, as well as anyone who is tracking conversions but never use the data to improve their account.  If I’ve inspired you to join or renew your faith in the church of conversions, welcome! The next step is to… Read More

December 10, 2013

Take a moment to do an experiment with me: go into your AdWords account and scan the columns you currently have displayed.  Do you see a column called “Conversions”?.  If you don’t, well, let’s talk.A lot of new advertisers start an AdWords campaign, create some keywords and ads, turn it on and start making some… Read More

November 19, 2013