Understanding ABM in your Marketing Automation Platform
Recently, I reviewed an ABM plan from a pretty sophisticated organization. It had detailed outlines of KPIs, messaging, and outreach strategies. The target audience, in terms of both account and persona demographics, was clearly defined.…Read More
Chatbot Strategy Series Pt. 1: Home Page & High Intent Pages
So… you’ve fought for budget, purchased seats in our favorite conversational marketing platform, and taken a bet on chat to increase pipeline and qualified opportunities from your marketing efforts. Now you think you’re ready to…Read More
Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy
Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…Read More
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