
Category: Analytics

Navigating Your GA Part 1:
3 Tips for Understanding Your Audience
So, you’ve spent all this time working on creating the perfect site in hopes it will resonate with your audience and ultimately convert them, making you lots of money, and everyone will live happily ever…
Read More
Mastering your GTM (Pt 1): Auditing Your Google Tag Manager in 3 Steps
Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…
Read More
Our Team’s Top 20 Tips for Working from Home
Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…
Read More
Mobile vs Desktop: B2B Conversion Rate Optimization
For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when…
Read More
Show Me the Money: Attribution and Funnel Management in the Digital Age
Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what…
Read More
Behavior Flow: Analyze Price Comparison Shoppers
Hello again advertisers! Today we’re going to examine the repercussions of “price shoppers” and other sponsored search behaviors that account for a “click-bounce-return” pattern – and what the advertiser can do about it. If you’re…
Read More
Conversion Tracking
Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on…
Read More
Analyzing AB Split Tests
Hello Fellow Advertisers! I’ve done blogs in the past about AB split tests, but this one takes it to a more granular level. We’ll be reviewing a very complicated test between 4 different ads, and…
Read More
Analyzing Assisted Conversions
Hello Fellow Advertisers! Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current…
Read More
Analytics Tracking vs. AdWords Tracking
If you’re looking to run advertisements on Google AdWords, the first thing you’ll want to do is set up accurate conversion tracking. A conversion is what happens when someone clicks on your ad and then…
Read More
Google Analytics: Last Click and Assisted Conversions
If you’re going to spend money advertising online, the most important thing to know is how much ROI you’re getting out of that spend. One of the best ways to keep track of ROI is…
Read More
The New Google Analytics 360 Suite
For a long time Google has offered two different programs on Google Analytics: Google Analytics Standard and Google Analytics Premium. The Premium package included a number of features that are absent in the free Standard…
Read MoreIn the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?
yes, i want my Digital blueprintAre you ready to grow your pipeline?
We’re excited to help you take your organization to the next level.
We respect your privacy. If you’d like to learn more, please visit our Privacy Policy.