Category: Analytics

So, you’ve spent all this time working on creating the perfect site in hopes it will resonate with your audience and ultimately convert them, making you lots of money, and everyone will live happily ever…

Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when…

Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what…

Hello again advertisers! Today we’re going to examine the repercussions of “price shoppers” and other sponsored search behaviors that account for a “click-bounce-return” pattern – and what the advertiser can do about it. If you’re…

Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on…

Hello Fellow Advertisers! I’ve done blogs in the past about AB split tests, but this one takes it to a more granular level. We’ll be reviewing a very complicated test between 4 different ads, and…

Hello Fellow Advertisers!   Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current…

If you’re looking to run advertisements on Google AdWords, the first thing you’ll want to do is set up accurate conversion tracking. A conversion is what happens when someone clicks on your ad and then…

If you’re going to spend money advertising online, the most important thing to know is how much ROI you’re getting out of that spend. One of the best ways to keep track of ROI is…

For a long time Google has offered two different programs on Google Analytics: Google Analytics Standard and Google Analytics Premium. The Premium package included a number of features that are absent in the free Standard…