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For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when they first were aware of an offering. The survey found that the mobile experience continues to be important for lead… Read More
Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what is and isn’t working is often still a confusing and time-consuming process. More importantly, the data available to marketers typically… Read More
Hello again advertisers! Today we’re going to examine the repercussions of “price shoppers” and other sponsored search behaviors that account for a “click-bounce-return” pattern – and what the advertiser can do about it. If you’re an online advertiser, the odds are good that the product or service you promote has a price tag on it… Read More
Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on how to better-analyze your data, and also how to import and view your conversions from platform-to-platform. Enjoy! Conversion Tracking:… Read More
Hello Fellow Advertisers! I’ve done blogs in the past about AB split tests, but this one takes it to a more granular level. We’ll be reviewing a very complicated test between 4 different ads, and I’ll be explaining how I personally analyze and weight each column to determine overall performance. Enjoy! Full Transcript: Hello, everybody… Read More
Hello Fellow Advertisers! Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current tracking. I’ll also provide recommendations on how to properly analyze the fruitfulness of your campaigns. Enjoy! Transcript: … Read More
If you’re looking to run advertisements on Google AdWords, the first thing you’ll want to do is set up accurate conversion tracking. A conversion is what happens when someone clicks on your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or call to your… Read More
If you’re going to spend money advertising online, the most important thing to know is how much ROI you’re getting out of that spend. One of the best ways to keep track of ROI is by setting up conversion tracking through Google Analytics, allowing you to keep track of multiple sources through UTM tagging. (Quick terminology… Read More
For a long time Google has offered two different programs on Google Analytics: Google Analytics Standard and Google Analytics Premium. The Premium package included a number of features that are absent in the free Standard package, such as a dedicated account manager and 24/7 emergency support. This increased support comes at a price however, roughly… Read More
Hello Fellow Advertisers! Welcome to another one of my vlogs. Today I will be teaching you the pros & cons of a relatively new feature in Google Analytics called Smart Goals. I’ll also be guiding you through the set-up process so that you can implement these into your own campaigns. Enjoy! Full Transcript: Hello everybody… Read More
Hello Fellow Advertisers! Welcome to another episode of my video blog series. Today I will be showing you how to test goals and conversions in Google Analytics. Enjoy! Full Transcript: Hello, everybody and welcome to another episode of my video blog series. I am your host, Nick Rennard. Today, we are going to be going over… Read More
Ever decide you didn’t want a goal in Analytics and you thought you would just delete it? Search though you might – there is no delete button. This appears to be a common question for Google Support and they have some pretty valid reasons for not providing a delete button. But before we get into deleting… Read More
