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Analytics Articles

Hello again advertisers! Today we’re going to examine the repercussions of “price shoppers” and other sponsored search behaviors that account for a “click-bounce-return” pattern – and what the advertiser can do about it. If you’re an online advertiser, the odds are good that the product or service you promote has a price tag on it… Read More

August 1, 2017

Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on how to better-analyze your data, and also how to import and view your conversions from platform-to-platform. Enjoy!   Conversion Tracking:… Read More

May 4, 2017

Hello Fellow Advertisers! I’ve done blogs in the past about AB split tests, but this one takes it to a more granular level. We’ll be reviewing a very complicated test between 4 different ads, and I’ll be explaining how I personally analyze and weight each column to determine overall performance. Enjoy! Full Transcript: Hello, everybody… Read More

April 5, 2017

Hello Fellow Advertisers!   Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current tracking. I’ll also provide recommendations on how to properly analyze the fruitfulness of your campaigns.   Enjoy!   Transcript:  … Read More

March 10, 2017

If you’re looking to run advertisements on Google AdWords, the first thing you’ll want to do is set up accurate conversion tracking. A conversion is what happens when someone clicks on your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or call to your… Read More

May 19, 2016

If you’re going to spend money advertising online, the most important thing to know is how much ROI you’re getting out of that spend. One of the best ways to keep track of ROI is by setting up conversion tracking through Google Analytics, allowing you to keep track of multiple sources through UTM tagging. (Quick terminology… Read More

May 12, 2016
mobile-minded

For a long time Google has offered two different programs on Google Analytics: Google Analytics Standard and Google Analytics Premium. The Premium package included a number of features that are absent in the free Standard package, such as a dedicated account manager and 24/7 emergency support. This increased support comes at a price however, roughly… Read More

March 22, 2016

Hello Fellow Advertisers! Welcome to another one of my vlogs. Today I will be teaching you the pros & cons of a relatively new feature in Google Analytics called Smart Goals. I’ll also be guiding you through the set-up process so that you can implement these into your own campaigns. Enjoy! Full Transcript: Hello everybody… Read More

February 5, 2016

Hello Fellow Advertisers! Welcome to another episode of my video blog series. Today I will be showing you how to test goals and conversions in Google Analytics. Enjoy! Full Transcript: Hello, everybody and welcome to another episode of my video blog series. I am your host, Nick Rennard. Today, we are going to be going over… Read More

February 3, 2016
Google Analytics

Ever decide you didn’t want a goal in Analytics and you thought you would just delete it?  Search though you might – there is no delete button. This appears to be a common question for Google Support and they have some pretty valid reasons for not providing a delete button. But before we get into deleting… Read More

January 18, 2016

Google Analytics URL Builder: There are a myriad of different data points you can track within marketing campaign. For example, it’s useful to see that an advertising campaign is generating conversions, but how do you find out exactly where those conversions came from? What keyword triggered the conversion? What ad? What ad group? What landing… Read More

September 10, 2015

Thank you for watching my Townsquared webinar about Google Analytics which was posted earlier this week. I hope that I could sell you on the idea that, no matter what you do online, it’s tough to know what happened without the help of Google Analytics. John Wanamaker, a marketing innovator from the turn of the… Read More

May 29, 2015