Category: Branding

Finding Your Brand Voice

by Angela Asca

It’s more vital than ever to ensure that you’re creating a genuine and consistent connection with your audience over digital platforms. If anyone who writes content for your brand uses a different voice, then you…

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How to Create and Implement Insightful User Personas

by Natalie Hanes

What if there was a low-effort and low-cost way to paint a picture of your audience segments? What if you had profiles of your primary ICPs right at your fingertips, that both you and your…

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Inside the Buyer’s Journey (Pt 1):
Buying into Brand

by Angela Asca

Why is brand important to the buyer’s journey? Branding is so important in catering to your users. It’s also imperative to make sure that you have beautiful assets that support each stage of the buyer’s…

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Our Brand’s Journey: From Logo to Identity

by Natalie Hanes

The History of Our Logo When referencing our humble beginnings, we often use the term “ragtag.” Digital Reach came to life when our founder plugged in a MagicJack, turned his dresser into a stand-up desk,…

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Brand Consistency: The Secret Ingredient to Successful Paid Search

by Natalie Hanes

Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough…

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