Category: Branding

In a recent blog post, Why Emotional Branding is a Must for Brand Strategy in 2021, you learned how to develop a brand strategy. To refresh your memory, the most common brand strategy components are:…

As 2020 comes to a close, you’re probably deep in the throes of preparing your 2021 marketing strategies and contemplating brand strategies. But, what does this nebulous “brand strategy” concept even mean? In simple terms,…

Imagine having a website with a beautifully designed interface but it just doesn’t work. What happened? Most likely, bad UX is to blame. Good UX is all about putting value above aesthetics. That value is…

It’s more vital than ever to ensure that you’re creating a genuine and consistent connection with your audience over digital platforms. If anyone who writes content for your brand uses a different voice, then you…

What if there was a low-effort and low-cost way to paint a picture of your audience segments? What if you had profiles of your primary ICPs right at your fingertips, that both you and your…

Why is brand important to the buyer’s journey? Branding is so important in catering to your users. It’s also imperative to make sure that you have beautiful assets that support each stage of the buyer’s…

The History of Our Logo When referencing our humble beginnings, we often use the term “ragtag.” Digital Reach came to life when our founder plugged in a MagicJack, turned his dresser into a stand-up desk,…

Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough…