How to Create and Implement Insightful User Personas
What if there was a low-effort and low-cost way to paint a picture of your audience segments? What if you had profiles of your primary ICPs right at your fingertips, that both you and your…Read More
Inside the Buyer’s Journey (Pt 1):
Buying into Brand
Why is brand important to the buyer’s journey? Branding is so important in catering to your users. It’s also imperative to make sure that you have beautiful assets that support each stage of the buyer’s…Read More
Brand Consistency: The Secret Ingredient to Successful Paid Search
Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough…Read More
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