Category: Content Writing

So, you’ve decided your current site (or a portion of it) is in dire need of a facelift. You’ve built your case internally, gotten buy-in from relevant decision-makers and allocated budget. You’re about to send…

MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with  marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI.  Operations within a marketing automation software platform have many…

From Clicks to Conversions: A Meta-Post So, you’re wondering how to optimize your website, and you’ve stumbled across this post looking for SEO blogging tips. You might be wondering how valuable a blog post can…

Hello Fellow Advertisers! Today I will be discussing tips and tricks for writing high quality whitepaper assets to help drive better lead generation for your business. I’ll cover basic whitepaper best practices, appropriate (and inappropriate)…

When creating content for your website, whose experience do you create it for – Google or your target users? While both are important, sometimes it’s too obvious that content is purely made to rank for…

When assessing user experience for your online content, it’s important to make sure that it’s easy for users to access information as effectively as possible. According to an article by UX Booth, the best ways to…

Remember: SEO is complex and Google releases updates every week. Some updates are small, but some completely turn the world upside down. You will never have “perfect” SEO, so stop worrying about perfection – just…

For most people, content marketing is still a fairly new concept. Let’s start with the concept: you create relevant, valuable content to draw attention and establish a relationship with your clients or readers. Although the concept…

The coming of the New Year always brings both big expectations and reflections on the year that was. While planning out this year’s blog, I thumbed through our posts from 2014 and found some exceptional posts that definitely…

Recently, we’ve discussed black hat and white hat SEO practices. To summarize, black hat is bad, white hat is good, and you should always choose white hat SEO and content marketing practices to ensure user-friendly…

Last time, I discussed the meaning of the phrase “black hat” with respect to SEO best practices. Black hat SEO generally refers to gimmicky, spammy, or otherwise shady techniques which solely pursue short-term gains in search…

“Black hat” is a big buzzword in search engine optimization. Let’s look into this term and how it applies to content writing: Black hat SEO refers to aggressive manipulation of search engine and SEO guidelines…