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So, you’ve decided your current site (or a portion of it) is in dire need of a facelift. You’ve built your case internally, gotten buy-in from relevant decision-makers and allocated budget. You’re about to send out your first calendar invite Who are you contacting first? Your designer … or your copywriter? Most of the time,… Read More
MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI. Operations within a marketing automation software platform have many names – in Marketo they’re called Programs, Hubspot calls them Workflows, Autopilot calls them Journeys. As I have a penchant… Read More
From Clicks to Conversions: A Meta-Post So, you’re wondering how to optimize your website, and you’ve stumbled across this post looking for SEO blogging tips. You might be wondering how valuable a blog post can be for driving traffic to your site. If so, I’ve got some good news! This will be a “meta” blog… Read More
Hello Fellow Advertisers! Today I will be discussing tips and tricks for writing high quality whitepaper assets to help drive better lead generation for your business. I’ll cover basic whitepaper best practices, appropriate (and inappropriate) times to use white papers, how to tell a story, and also talk about how to identify and handle the different… Read More
When creating content for your website, whose experience do you create it for – Google or your target users? While both are important, sometimes it’s too obvious that content is purely made to rank for search engines. It’s important not to forget who you’re trying to pitch content to – the customers. User Experience Means Putting… Read More
When assessing user experience for your online content, it’s important to make sure that it’s easy for users to access information as effectively as possible. According to an article by UX Booth, the best ways to do this are “through consistent use of a logical heading structure, providing meaningful alt text, properly labeling links, and adapting their… Read More
Remember: SEO is complex and Google releases updates every week. Some updates are small, but some completely turn the world upside down. You will never have “perfect” SEO, so stop worrying about perfection – just be “good”! SEO is about being less imperfect than your competitors. It’s a market, after all. If you practice SEO… Read More
For most people, content marketing is still a fairly new concept. Let’s start with the concept: you create relevant, valuable content to draw attention and establish a relationship with your clients or readers. Although the concept is easy to understand, as with most things, there is a learning curve. I’ve put together a list of common… Read More
The coming of the New Year always brings both big expectations and reflections on the year that was. While planning out this year’s blog, I thumbed through our posts from 2014 and found some exceptional posts that definitely stood out. With each addition that we make to the team, our knowledge gets more diverse. Marketing theory, organic, content… Read More
Recently, we’ve discussed black hat and white hat SEO practices. To summarize, black hat is bad, white hat is good, and you should always choose white hat SEO and content marketing practices to ensure user-friendly and sustainable SEO results. Links and link-building comprise a major component of performing good SEO. The usage of links is… Read More
Last time, I discussed the meaning of the phrase “black hat” with respect to SEO best practices. Black hat SEO generally refers to gimmicky, spammy, or otherwise shady techniques which solely pursue short-term gains in search rankings. These gains often come at the expense of quality of user experience, and are the bread and butter of… Read More
“Black hat” is a big buzzword in search engine optimization. Let’s look into this term and how it applies to content writing: Black hat SEO refers to aggressive manipulation of search engine and SEO guidelines in order to improve a website’s search engine rankings. Such an SEO approach often prioritizes a website’s search rankings over… Read More
