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Content Marketing and Organic Traffic Content return on investment (ROI) is one of the biggest challenges for most marketers – content without any business goals in mind is likely to fall flat. Companies spend a combined total of about $135 million each year on content marketing. Demonstrating a positive ROI is an important consideration! Content marketers… Read More
Hello Fellow Advertisers! Today I will be discussing tips and tricks for writing high quality whitepaper assets to help drive better lead generation for your business. I’ll cover basic whitepaper best practices, appropriate (and inappropriate) times to use white papers, how to tell a story, and also talk about how to identify and handle the different… Read More
When creating content for your website, whose experience do you create it for – Google or your target users? While both are important, sometimes it’s too obvious that content is purely made to rank for search engines. It’s important not to forget who you’re trying to pitch content to – the customers. User Experience Means Putting… Read More
When assessing user experience for your online content, it’s important to make sure that it’s easy for users to access information as effectively as possible. According to an article by UX Booth, the best ways to do this are “through consistent use of a logical heading structure, providing meaningful alt text, properly labeling links, and adapting their… Read More
Sometimes your content planning strategy can be like a long term relationship. You have to find ways to reinvigorate your blog and specifically, ideas for posts. Consider a recent article for Business 2 Community titled “9 Tips for Coming Up With Content Creation Ideas for Your Blog.” Coming Up with New Ideas Kevin McFayden of… Read More
The Power of Genuine Creativity Every opportunity to publish your writing is an opportunity to inject some creativity into the world. It’s an opportunity to inspire someone else to do something positive. That positive thing could be to become a writer, a better businessperson, or something else entirely. What creates these opportunities are our creations,… Read More
There comes a time when every business needs to think bigger. This is especially true in small towns where, depending on the business, the market just might not be big enough unless you branch out. Storytelling is no different. At a certain point, you have to write to broaden your base and tell new people… Read More
Storytelling is the backbone of great writing. No matter your genre or the purpose behind your composition, your readers ultimately want you to tell them a story. We are inspired by the stories of others. That’s how writing humanizes concepts. Building Your Story Consider a recent article for Practical Commerce titled “Content Marketing: Build Your… Read More
To improve as a writer, sometimes you have to embrace the unorthodox. You have to change the way you think. This can mean looking at your writing from different perspectives. Other times, it means going way outside the box entirely. Then there are times where you need to dial down into the seemingly uncreative: stats. Consider a recent… Read More
As content writers, we find ourselves in a constant dilemma. How do we balance authenticity with publishability? In the early 2000s, Dave Chappelle used to do a skit called “When Keeping it Real Goes Wrong.” Many writers find themselves in this position when they cross the line between being authentic and sharing too much information…. Read More
Few things are as important to your success as a writer, whether it is content writing, novel writing, or even screenwriting, as voice. Under your byline, your writing voice is your brand. It is what makes you special to your readers. Those who can master their own voice can also figure out how to master… Read More
Blog content doesn’t exist in a vacuum. If your business blog has been up for some time, you have built a reputation. What if that reputation for content isn’t a good one? How do you recover and bring your blog back to prominence? Recovery Consider a recent article for Elite Daily titled “5 Ways To… Read More
