Category: Content Writing

Overcoming Writer’s Block: SEO Content Formats

by Ralf Schulz

Writers of content articles for the purposes of Search Engine Optimization must always keep the audience’s wishes in mind. Readers of web content are seldom looking for a dissertation or a novel. Rather, they want…

Not Just Advertising: How SEO Content Differs from Copywriting

by Ralf Schulz

To some observers, content writing for Search Engine Optimization appears to be a modern-day offshoot of copywriting. Just as copywriting has long been a common route to conventional employment for humanities majors, SEO content writing…

Writing a Fluff-Free Content Article

by Ralf Schulz

Content writing, like blogging or other new media writing forms, is hard to classify as formal or informal. Creativity should be encouraged, of course, but what role do conventions of formal English play in content…

Avoiding “Leftover Parfait:” a Primer on Quality SEO Content Writing

by Ralf Schulz

It’s an old joke in the business, but it’s worth retelling: “An SEO content writer walks into a bar, tavern, pub, liquor, drinks, beer, wine, late nights, open weekends.” Every joke has its truth, and…

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