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Congratulations: you’ve dialed in your AdWords campaign. All of your keywords are neatly organized into their own ad groups, you’ve dotted your I’s and crossed your T’s, but you’re not receiving the results you would have liked. Don’t worry! All hope is not lost. There are a few key elements to every successful landing page…. Read More
Hello fellow advertisers! Today we will be doing an overview of all the forms of targeting you can possibly use on the Google AdWords Display Network. We’ll cover the following forms of targeting: keywords, topics, placements, affinity (and custom affinity) audiences, in-market audiences, and remarketing. I’ll also cover a highly recommended strategy called ‘lacing’ that helps you… Read More
You’re stuck and you know it. Sure, certain aspects of your life might be going quite well. New job, new office, new feeling of self-efficacy and the promising scent of upward mobility. But towards the end of your first product meeting, just after you could no longer restrain the urge to make a good impression… Read More
Customer lifetime value (CLTV) is an often overlooked metric but one of the most important predictive measurements that marketers should track. Paid search & display networks are competitive and, as a result, paid campaigns can be quite expensive. You might see a high cost-per-click or high cost-per-acquisition and think there’s not much room for profit but don’t… Read More
Custom affinity audience targeting on the Google Display Network (GDN) was released way back in October 2014, shortly after the rollout of affinity audience targeting. Facebook, Google and Amazon have been successfully using affinity audience targeting for some time with great success. Think of normal affinity audience targeting as very broad, television-style targeting. It’s the… Read More
Hello Fellow Advertisers! Today I will be discussing Customer Match in Google AdWords. I’ve been getting questions lately about how to use lists of e-mails effectively, so this video blog should help give you a better understand of how to implement these on the AdWords platform. I’ll cover the basics of what types of campaigns you… Read More
If you’re like me, you’re far more comfortable optimizing a Google AdWords Search Network campaign than you are a with Display Network campaign. After all, the Search Network is methodically built on known rules – where the clicks that a campaign accrues can reliably be attributed to someone who had genuine interest in what your… Read More
The debate between Standard and Accelerated delivery is one of the most contentiously argued – if also least understood – in the AdWords community. Google’s own best practices guide will tell you that Standard delivery ensures the best opportunity for your ads to achieve meaningful clicks, while other Google partner agencies have gotten behind a hybrid… Read More
For the last 18 years HTTP, also known as hypertext transfer protocol, has been the fundamental building block for all communication over the world wide web. Its not hard to imagine that the security concerns of the world have changed drastically in the nearly two decades since. Today HTTP information can be intercepted, read and… Read More
In AdWords, one of the most overlooked items is the shared library. Be it large account or small, there are many advantages in having a shared library. Not only are you saving time, but it will also help you keep your account more organized. What’s In The Shared Library For those who are new to… Read More
Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on how to better-analyze your data, and also how to import and view your conversions from platform-to-platform. Enjoy! Conversion Tracking:… Read More
If you don’t already have a Day of Week schedule in place, you could be spending money unnecessarily. If you’ve been running your AdWords account for a few months, then it’s time to take a look at a Dimension report and see what day of the week your traffic is coming in. Day of Week?… Read More
