
Category: SEM

Spark Meaningful Interactions with LinkedIn Conversations
If you work within the digital B2B space, regardless of industry, you have probably noticed that LinkedIn provides a plethora of products and tactics to reach your audience(s). The targeting capabilities are granular and specific,…
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Navigating Your GA Part 2: Set Up Goals in Google Analytics like a Pro
In Navigating Your GA Part 1, our very own Rebecca Berin covered 3 important areas of tracking in Google Analytics that would level up any marketer’s analytics wizardry skills. I’m going to power-level you up…
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Are you wasting your PPC budget?
Let’s face it: PPC can be intimidating. With ever-changing attribution models, audiences, and ad types, it’s a full-time job trying to keep up, manage, and optimize campaigns. If you don’t have the time to do…
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Mastering Your GTM Pt 2: Techniques on How to Improve your GTM
In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how to: Define a Business Objective. Find all the things used for analytics…
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Programmatic Advertising Unpacked: Why You Need it in Your Digital Strategy
Marketers understand the importance of incorporating a digital strategy—leveraging various channels to achieve their performance marketing efforts—into their omnichannel marketing mix. Historically, advertisers have either simply lacked knowledge on what is available beyond the walled…
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Mastering your GTM (Pt 1): Auditing Your Google Tag Manager in 3 Steps
Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…
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Inside the Buyer’s Journey (Pt 2): Rolling out a Holistic Media Strategy
Sometimes, digital marketing can feel overwhelming. There seem to be so many different ways to market oneself online. It’s impossible to know where to invest your time and resources, right? It’s a misconception, though –…
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Creating CTAs That Click with Your Audience
What is a CTA exactly? A CTA, or call to action, is the call to your audience to complete a step you want them to. Something as simple as “Learn More” or “Download Now” are…
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5 SEO & Paid Media Strategies To Learn From Your Competitors
Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How about more insights to optimize your paid traffic? Even in the strongest…
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Brand Consistency: The Secret Ingredient to Successful Paid Search
Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough…
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5 PPC Landing Page Strategies to Multiply Your ROI
Are you running a paid media campaign? (if you’re a B2B company looking for more leads the answer is more than likely: YES) Now, are any of those campaigns driving traffic to a page on…
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Our Team’s Top 20 Tips for Working from Home
Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…
Read MoreIn the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?
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