Category: SEM

Increase your CTR

Increase Your Click-Through Rate With These 5 Tips

by Julian Solonoski

In 2017, the average click-through rate (CTR) across AdWords is between 2% and 3%. Are you having trouble getting your ads to reach 2% CTR? You’re in luck, because today, I’m going to break down…

Lacing Google Display Network Targeting

by Nick Rennard

Hello fellow advertisers! Today I will be going in-depth on a concept that I’ve talked about in a couple of my previous video blogs about the Display Network: lacing. Lacing is a form of targeting…

Avoid Awkward Situations: get up-to-speed on changes to AdWords display network options

Recent Changes to Adwords Display Network Campaign Options

by Shawn McKenzie

Like all new media, Internet advertising has evolved considerably since its inception. Gone are the days of pop-ups crashing your web browser, or misleading hyperlinks. And thank goodness! Hard to imagine using that version of…

Building trust helps client acquisition & retention

SEM Client Acquisition and Retention

by Kim Brown

For marketing professionals in virtually every industry, who are betting a percentage of their marketing budget on the tangible reach of PPC & display campaigns, being skeptical of SEM services isn’t completely irrational if: They’ve…

sales and discounts? use promotion extensions

Promotion Extensions: A New Feature in Google AdWords

by MacAdam Lea

Today, I’m excited to discuss a new type of Google AdWords ad extension, currently in beta, called “promotion extensions.” A well-timed discount or store-wide sale can be extremely effective when you need to stimulate revenue…

Behavior Flow: Analyze Price Comparison Shoppers

by Digital Reach

Hello again advertisers! Today we’re going to examine the repercussions of “price shoppers” and other sponsored search behaviors that account for a “click-bounce-return” pattern – and what the advertiser can do about it. If you’re…

Bidding On Brand Name Keywords

5 Reasons to Bid on Brand Name Keywords

by Julian Solonoski

One of the most common questions I get from clients is this: “Why should I pay money to bid on brand name keywords when we’re already on top of the organic search results?” You may…

High converting landing page

How To Create A Landing Page That Converts

by Julian Solonoski

Congratulations: you’ve dialed in your AdWords campaign. All of your keywords are neatly organized into their own ad groups, you’ve dotted your I’s and crossed your T’s, but you’re not receiving the results you would…

Google AdWords Display Network

by Nick Rennard

Hello fellow advertisers! Today we will be doing an overview of all the forms of targeting you can possibly use on the Google AdWords Display Network. We’ll cover the following forms of targeting: keywords, topics, placements,…

Get Unstuck With Google Phone Support

by Digital Reach

You’re stuck and you know it. Sure, certain aspects of your life might be going quite well. New job, new office, new feeling of self-efficacy and the promising scent of upward mobility. But towards the…

The Importance of Customer Lifetime Value

by Julian Solonoski

Customer lifetime value (CLTV) is an often overlooked metric but one of the most important predictive measurements that marketers should track. Paid search & display networks are competitive and, as a result, paid campaigns can be…

Your audience is out there but you've got to cast the right-sized net using custom affinity audiences!

Expanding Brand Awareness with Custom Affinity Audience Targeting

by Shawn McKenzie

Custom affinity audience targeting on the Google Display Network (GDN) was released way back in October 2014, shortly after the rollout of affinity audience targeting. Facebook, Google and Amazon have been successfully using affinity audience…

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

yes, i want my Digital blueprint