Category: SEM

How Direct Traffic Reflects SEO & PPC Influence

by Keith Newsham

Why Direct Traffic Should Be Measured In Relation to All Other Marketing Channels No one wakes up in the morning and magically knows about a new business with a perfect solution to their problem. Customers…

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The Benefits of Page Speed Optimization

by Vanessa Clay

What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between…

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10 Reasons Your Ads Don't Show Up

by Julian Solonoski

This is a subject that has come up a few times recently with my clients. You may have also landed on this page wondering the same thing: “Why don’t my ads show up?”. After excitedly…

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Why You Shouldn't Search For Your Own Ad

by Julian Solonoski

After launching an AdWords campaign, the reaction most new advertisers will have is to immediately search their own ad. However, that is the last thing they should be doing. What they don’t realize is that…

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Analytics Attribution Model

Attribution Model Guide For Google Analytics

by Julian Solonoski

Google Analytics is a powerful tool that every paid search manager should be using to measure the impact of their campaigns. Lately, I’ve been asked about the various attribution models in Google Analytics. In this…

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Increase AdWords QS

How To Increase Quality Score

by Julian Solonoski

It’s no secret that obtaining a high-quality score can have several benefits. Most notability, advertisers will see lower CPCs and better ad position. This helps drive more traffic to your site at a lower cost.…

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Google AdWords Optimization: Ad Scheduling

by MacAdam Lea

When building a new AdWords campaign, it’s important to keep ad scheduling in mind. Ask yourself this simple question: When should I be running my ads? Most companies can’t afford to buy one-hundred percent of…

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Facebook Funnel

Understanding the Facebook Funnel

by Julian Solonoski

Many companies, looking to expand their digital marketing efforts, are turning to Facebook as it continues to convincingly assert its place as a major online advertising platform. And for good reason: B2C and B2B companies…

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Increase your CTR

Increase Your Click-Through Rate With These 5 Tips

by Julian Solonoski

In 2017, the average click-through rate (CTR) across AdWords is between 2% and 3%. Are you having trouble getting your ads to reach 2% CTR? You’re in luck, because today, I’m going to break down…

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Lacing Google Display Network Targeting

by Nick Rennard

Hello fellow advertisers! Today I will be going in-depth on a concept that I’ve talked about in a couple of my previous video blogs about the Display Network: lacing. Lacing is a form of targeting…

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Avoid Awkward Situations: get up-to-speed on changes to AdWords display network options

Recent Changes to Adwords Display Network Campaign Options

by Shawn McKenzie

Like all new media, Internet advertising has evolved considerably since its inception. Gone are the days of pop-ups crashing your web browser, or misleading hyperlinks. And thank goodness! Hard to imagine using that version of…

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Building trust helps client acquisition & retention

SEM Client Acquisition and Retention

by Kim Brown

For marketing professionals in virtually every industry, who are betting a percentage of their marketing budget on the tangible reach of PPC & display campaigns, being skeptical of SEM services isn’t completely irrational if: They’ve…

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