What We're Reading: Phone Tracking, AdWords Complexity & Microconversions
I was working on a post about answering common client questions (ok, complaints) about PPC advertising, when I came across three posts that answered three of the questions just as well, if not better, than…Read More
Task Management for PPC Part 1: The Power of Habit
It took me a long time to understand the value of organization when it comes to paid search (OK- in everyday life, too). It’s not sexy, but taking the time to develop a strategy that…Read More
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