Category: Uncategorized

Search Marketing: 2 Books I Love, 2 Books I'd Buy

by Ben Childs

My experience learning Search Engine Marketing has definitely been a DIY process. Between reading blogs, books and forums, there was a mountain information out there to digest. Looking back, there’s not only advice and techniques…

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Broaden Your Scope

by Nick Rennard

The human body is a miraculous machine: 206 bones, over 600 muscles, and ~37.2 trillion cells. There are also 78 organs, each one serving a different purpose. Each piece of your body relies on the…

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Timing is Everything: Changing Your Date Range

by Nick Rennard

Timing is everything. It’s true, isn’t it? Like when to press the “A” button in Mario to jump over the pit of spikes? Or how long to scramble an egg? Or how long to bake a…

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What We're Reading: Phone Tracking, AdWords Complexity & Microconversions

by Ben Childs

I was working on a post about answering common client questions (ok, complaints) about PPC advertising, when I came across three posts that answered three of the questions just as well, if not better, than…

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Further Defense of Broad Match: Friend, Not Foe

by Nick Rennard

For my first Digital Reach blog, I’m going to bring us back to a topic that we’ve covered before but I feel deserves further defense.  That’s right, let’s revisit broad match keywords! Consider this scenario:…

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What We're Reading: PPC

by Ben Childs

The Search community is one of the most vibrant communities on the internet. That makes sense– we search marketers spend most of our life on the internet anyways. From time to time, I like going…

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What We're Reading

by Ben Childs

2014 is off to a great start for Search Engine Marketing. The Hummingbird fallout continues to unfold, mobile capabilities (and their importance) are increasing everyday, and the blogosphere is as lively as ever. I’m going…

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3 Myths about Ad Words

by Ben Childs

1. There is a “best” match type Everybody has a favorite match type (3Q Digital’s Alpha Beta structure favors Exact and Broad Match Modifier, and some over at Hanapin believe that phrase match is king)…

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Negative Keywords: A Primer

by Ben Childs

Most advertisers are scared to death by bad traffic. They would rather turtle into their exact-match shell than see what search terms Google’s algorithm has decided are relevant. Their fears aren’t entirely misplaced. We’ve all…

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The Changing State of Paid Search

by Ben Childs

One of the fun things about working in any internet marketing discipline is that the landscape is always changing. And, while the paid search snow-globe certainly doesn’t get shaken up nearly as much as it…

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Task Management for PPC (Part 2)

by Ben Childs

In Part I, we went over the reasons why using a dedicated task management system is imperative to getting sustained, scalable, success in AdWords. From keeping you focused on what matters, to making sure that nothing…

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Task Management for PPC Part 1: The Power of Habit

by Ben Childs

It took me a long time to understand the value of organization when it comes to paid search (OK- in everyday life, too). It’s not sexy, but taking the time to develop a strategy that…

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