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My experience learning Search Engine Marketing has definitely been a DIY process. Between reading blogs, books and forums, there was a mountain information out there to digest. Looking back, there’s not only advice and techniques…

The human body is a miraculous machine: 206 bones, over 600 muscles, and ~37.2 trillion cells. There are also 78 organs, each one serving a different purpose. Each piece of your body relies on the…

Timing is everything. It’s true, isn’t it? Like when to press the “A” button in Mario to jump over the pit of spikes? Or how long to scramble an egg? Or how long to bake a…

I was working on a post about answering common client questions (ok, complaints) about PPC advertising, when I came across three posts that answered three of the questions just as well, if not better, than…

For my first Digital Reach blog, I’m going to bring us back to a topic that we’ve covered before but I feel deserves further defense.  That’s right, let’s revisit broad match keywords! Consider this scenario:…

The Search community is one of the most vibrant communities on the internet. That makes sense– we search marketers spend most of our life on the internet anyways. From time to time, I like going…

2014 is off to a great start for Search Engine Marketing. The Hummingbird fallout continues to unfold, mobile capabilities (and their importance) are increasing everyday, and the blogosphere is as lively as ever. I’m going…

1. There is a “best” match type Everybody has a favorite match type (3Q Digital’s Alpha Beta structure favors Exact and Broad Match Modifier, and some over at Hanapin believe that phrase match is king)…

Most advertisers are scared to death by bad traffic. They would rather turtle into their exact-match shell than see what search terms Google’s algorithm has decided are relevant. Their fears aren’t entirely misplaced. We’ve all…

One of the fun things about working in any internet marketing discipline is that the landscape is always changing. And, while the paid search snow-globe certainly doesn’t get shaken up nearly as much as it…

In Part I, we went over the reasons why using a dedicated task management system is imperative to getting sustained, scalable, success in AdWords. From keeping you focused on what matters, to making sure that nothing…

It took me a long time to understand the value of organization when it comes to paid search (OK- in everyday life, too). It’s not sexy, but taking the time to develop a strategy that…