Category: Video

Lacing Google Display Network Targeting

by Nick Rennard

Hello fellow advertisers! Today I will be going in-depth on a concept that I’ve talked about in a couple of my previous video blogs about the Display Network: lacing. Lacing is a form of targeting…

Customer Match in Google AdWords

by Nick Rennard

Hello Fellow Advertisers! Today I will be discussing Customer Match in Google AdWords. I’ve been getting questions lately about how to use lists of e-mails effectively, so this video blog should help give you a better…

Conversion Tracking

by Nick Rennard

Hello fellow advertisers! Today I will be giving an in-depth overview of conversion tracking for both Google AdWords and Google Analytics. I’ll be giving you my recommendations on certain settings that we recommend, tips/tricks on…

Whitepaper Best Practices Guide

by Nick Rennard

Hello Fellow Advertisers! Today I will be discussing tips and tricks for writing high quality whitepaper assets to help drive better lead generation for your business. I’ll cover basic whitepaper best practices, appropriate (and inappropriate)…

Remarketing Lists for Search Ads

by Nick Rennard

Hello Fellow Advertisers! Today I’m going to be discussing RLSAs (remarketing lists for search ads). I’ve gotten some questions from clients and team members lately about this topic, so I wanted to post another video…

AdWords Campaign Settings Best Practices

by Nick Rennard

Hello Fellow Advertisers! Today I’ve put together a video that goes over some of the default AdWords campaign settings best practices. I’ll discuss which ones I like, and I’ll also review some of the more…

The Best Communication Tool Ever

by Nick Rennard

Hello Fellow Advertisers! Today I will be discussing my favorite communication tool ever, a program called ShareX. It’s a screen capture program that’s highly customizable, and I use it to communicate internally with my techs,…

Analyzing AB Split Tests

by Nick Rennard

Hello Fellow Advertisers! I’ve done blogs in the past about AB split tests, but this one takes it to a more granular level. We’ll be reviewing a very complicated test between 4 different ads, and…

Analyzing Assisted Conversions

by Nick Rennard

Hello Fellow Advertisers!   Today I’ll be discussing the differences between last-click and first-click attribution models within Google AdWords and Google Analytics. I’ll show you some tips and tricks on how to analyze your current…

Setting Up Non-Remarketing Display Campaigns

by Nick Rennard

Hello Fellow Advertisers! Today I’ll be showing you guys how to utilize the Google AdWords display network using other forms of targeting besides the standard audience target that’s used in remarketing campaigns. I’ll be setting up…

Universal App Campaigns

by Nick Rennard

Universal App Campaigns Hello Fellow Advertisers! Today I will be going over the basics of Universal App Campaigns in Google AdWords. I’ll discuss the pros and cons, and I’ll also show you a full set-up…

Display Network Targeting

by Nick Rennard

Display Network Targeting Hello Fellow Advertisers! Today I will be going over all the different types of display network targeting. I’ll cover the pros/cons of using the display network (in general), and I’ll also give you…

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