Category: Video

AdWords Tablet & Other Device Bid Adjustments

by Nick Rennard

AdWords Tablet & Other Device Bid Adjustments Hello Fellow Advertisers! Today I will be showing you how to analyze which devices generate the highest conversion rates for your paid advertising campaigns. I’ll follow that up…

Read More

Online Advertising Campaigns Are Built, Not Bought

by Nick Rennard

Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization…

Read More

Google Display Network Responsive Ads

by Nick Rennard

Responsive Ads Hello fellow advertisers! Today I will be discussing a new Google AdWords ad copy rollout: Responsive Ads for Google Display Network (GND). These are similar to my last blog regarding Expanded Text Ads…

Read More

Geographic & Mobile Analysis

by Nick Rennard

Geographic & Mobile Analysis Hello fellow advertisers! Today I will be reviewing two of my favorite monthly reports: geographic and mobile analysis. They’re easy to find, and the information you can derive from them can…

Read More

Expanded Text Ads

by Nick Rennard

Expanded Text Ads Hello fellow advertisers! Today I will be discussing a brand new release from Google: expanded text ads (ETAs). These were originally going to be in beta until 2017, but we now have…

Read More
API Calls

Keyword Expansion & Competitor Research

by Nick Rennard

Keyword Expansion & Competitor Research Hello fellow advertisers! Today I will be diving into the world of competitor research. There are a lot of tools you can use out there to spy on other competitors,…

Read More

Search Engine Marketing: Vanity Metrics vs. Performance Metrics

by Nick Rennard

Vanity Metrics vs. Performance Metrics Hello Fellow Advertisers! Today I will be discussing the difference between vanity metrics and performance metrics. I’ll also cover their levels of importance when it comes to optimizing based on…

Read More

Digital Reach & Google Partners talk AdWords Training

by Andrew Seidman

Google Chats: A Look into AdWords Training Recently, our President Ben Childs had the chance to go drop in and meet with Google’s Agency Partners to talk about what training looks like for AdWords (among…

Read More

Remarketing Lists for Search Ads

by Nick Rennard

Remarketing Lists for Search Ads Hello fellow advertisers! Today I will be discussing how to implement RLSAs (Remarketing Lists for Search Ads). This is a form of remarketing that we can use on the search…

Read More

Understanding Your KPIs

by Nick Rennard

Understanding Your KPIs Hello fellow advertisers! Today I will be discussing how to properly analyze the performance of your advertising campaigns. Many people fall into traps of allocating too much weight to variables that don’t…

Read More

3 Most Important Remarketing Variables

by Nick Rennard

3 Most Important Remarketing Variables Hello fellow advertisers! Do you have a ton of time to manage your remarketing campaigns? No? Do you want to know the most important things to check on to make…

Read More

Converting Search Campaigns into Display Network Campaigns

by Nick Rennard

Converting Search Campaigns into Display Network Campaigns Hello fellow advertisers! Many people are intimidated by the Google Display Network, and converting search campaigns to display campaigns sounds difficult. Display is a massive network compared to the search…

Read More

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

yes, i want my Digital blueprint