Online Advertising Campaigns Are Built, Not Bought
Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization…Read More
Search Engine Marketing: Vanity Metrics vs. Performance Metrics
Vanity Metrics vs. Performance Metrics Hello Fellow Advertisers! Today I will be discussing the difference between vanity metrics and performance metrics. I’ll also cover their levels of importance when it comes to optimizing based on…Read More
Digital Reach & Google Partners talk AdWords Training
Google Chats: A Look into AdWords Training Recently, our President Ben Childs had the chance to go drop in and meet with Google’s Agency Partners to talk about what training looks like for AdWords (among…Read More
Converting Search Campaigns into Display Network Campaigns
Converting Search Campaigns into Display Network Campaigns Hello fellow advertisers! Many people are intimidated by the Google Display Network, and converting search campaigns to display campaigns sounds difficult. Display is a massive network compared to the search…Read More
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