Category: Video

AdWords Tablet & Other Device Bid Adjustments Hello Fellow Advertisers! Today I will be showing you how to analyze which devices generate the highest conversion rates for your paid advertising campaigns. I’ll follow that up…

Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization…

Responsive Ads Hello fellow advertisers! Today I will be discussing a new Google AdWords ad copy rollout: Responsive Ads for Google Display Network (GND). These are similar to my last blog regarding Expanded Text Ads…

Geographic & Mobile Analysis Hello fellow advertisers! Today I will be reviewing two of my favorite monthly reports: geographic and mobile analysis. They’re easy to find, and the information you can derive from them can…

Expanded Text Ads Hello fellow advertisers! Today I will be discussing a brand new release from Google: expanded text ads (ETAs). These were originally going to be in beta until 2017, but we now have…

Keyword Expansion & Competitor Research Hello fellow advertisers! Today I will be diving into the world of competitor research. There are a lot of tools you can use out there to spy on other competitors,…

Vanity Metrics vs. Performance Metrics Hello Fellow Advertisers! Today I will be discussing the difference between vanity metrics and performance metrics. I’ll also cover their levels of importance when it comes to optimizing based on…

Google Chats: A Look into AdWords Training Recently, our President Ben Childs had the chance to go drop in and meet with Google’s Agency Partners to talk about what training looks like for AdWords (among…

Remarketing Lists for Search Ads Hello fellow advertisers! Today I will be discussing how to implement RLSAs (Remarketing Lists for Search Ads). This is a form of remarketing that we can use on the search…

Understanding Your KPIs Hello fellow advertisers! Today I will be discussing how to properly analyze the performance of your advertising campaigns. Many people fall into traps of allocating too much weight to variables that don’t…

3 Most Important Remarketing Variables Hello fellow advertisers! Do you have a ton of time to manage your remarketing campaigns? No? Do you want to know the most important things to check on to make…

Converting Search Campaigns into Display Network Campaigns Hello fellow advertisers! Many people are intimidated by the Google Display Network, and converting search campaigns to display campaigns sounds difficult. Display is a massive network compared to the search…