Category: Web Design

Site Refresh/Launch: DRA's Transformation + Best Practices Asset

by Arin Adamson

Ever have that feeling like your website is starting to become dated or doesn’t align with your values anymore? In mid-2019, we had this feeling. This initiated the need to refresh our brand and inevitably…

Read More

Why Emotional Branding is a Must for Brand Strategy in 2021

by Tracey Johnson

As 2020 comes to a close, you’re probably deep in the throes of preparing your 2021 marketing strategies and contemplating brand strategies. But, what does this nebulous “brand strategy” concept even mean? In simple terms,…

Read More

5 Psychology Principles that Guide UX

by Tracey Johnson

Imagine having a website with a beautifully designed interface but it just doesn’t work. What happened? Most likely, bad UX is to blame. Good UX is all about putting value above aesthetics. That value is…

Read More

Finding Your Brand Voice

by Angela Asca

It’s more vital than ever to ensure that you’re creating a genuine and consistent connection with your audience over digital platforms. If anyone who writes content for your brand uses a different voice, then you…

Read More

How to Create and Implement Insightful User Personas

by Natalie Hanes

What if there was a low-effort and low-cost way to paint a picture of your audience segments? What if you had profiles of your primary ICPs right at your fingertips, that both you and your…

Read More

Creating CTAs That Click with Your Audience

by Michelle Loughry

What is a CTA exactly? A CTA, or call to action, is the call to your audience to complete a step you want them to. Something as simple as “Learn More” or “Download Now” are…

Read More

Inside the Buyer’s Journey (Pt 1):
Buying into Brand

by Angela Asca

Why is brand important to the buyer’s journey? Branding is so important in catering to your users. It’s also imperative to make sure that you have beautiful assets that support each stage of the buyer’s…

Read More

Our Brand’s Journey: From Logo to Identity

by Natalie Hanes

The History of Our Logo When referencing our humble beginnings, we often use the term “ragtag.” Digital Reach came to life when our founder plugged in a MagicJack, turned his dresser into a stand-up desk,…

Read More

Brand Consistency: The Secret Ingredient to Successful Paid Search

by Natalie Hanes

Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets overlooked. For some, even bringing up the word in conversation is enough…

Read More

5 PPC Landing Page Strategies to Multiply Your ROI

by Angela Asca

Are you running a paid media campaign? (if you’re a B2B company looking for more leads the answer is more than likely: YES) Now, are any of those campaigns driving traffic to a page on…

Read More

Using Design to Maximize Campaign Value

by Angela Asca

Overview When most people think of “design”, they think of the visual aspect of the process, but design thinking and strategy play an important part in boosting campaign interaction and metrics. Our design process always…

Read More

Our Team’s Top 20 Tips for Working from Home

by Natalie Hanes

Right now, countless people across the globe are facing a unique challenge together: working from home. As companies transition from an office environment to remote offices due to unexpected circumstances, millions of employees are finding…

Read More

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

yes, i want my Digital blueprint