Category: Web Dev

Online Advertising Campaigns Are Built, Not Bought

by Nick Rennard

Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization…

improve SEO

How to Improve SEO Using Images

by Angela Asca

One of the many things we do with our SEO services is improve SEO using images on the site – there are a surprising amount of non-optimized images that we update to make sure that…

Sketch: Bringing Web Design Closer to Development

by Angela Asca

Sketch – Web Design in the Post-Adobe World With the fairly recent development of a subscription-based pricing model for Adobe, users have been searching for a new alternative for some critical programs. Adobe Fireworks, primarily…

Google Web Designer

Is Google Web Designer the Future of HTML5 Ad Creation?

by Angela Asca

Google Web Designer, a project launched in 2013, is described as a “free, professional-grade HTML5 authoring tool.” Although it’s been around for almost 3 years now, it’s still in beta mode. In AdWords, as of…

Introducing FunnelCake

by Zach Mandelblatt

Attribution never tasted so good. Over the past couple of years, Digital Reach has focused on becoming a full service, one-stop shop for B2B companies. During that time, CMOs we work with have pointed to closed loop reporting time…

color psychology

How to Use Color Psychology to Increase Conversions on Your Website

by Angela Asca

Although content is the most important part of your website, using color psychology to draw attention and make the right impression to users should also be on your priority list. Here are some colors that are commonly…

Going Fast

What is rel="preload" and should you use it?

by Arin Adamson

User experience is arguably the most important aspect of a website, and website optimization (or page load speed) is important for a good user experience. Search engines realize this as well. Google factors in website…

What is the Best Live Website Chat Software?

by Arin Adamson

Keeping your website user’s engaged is an important challenge of any website. It can typically be done through beautiful design, user-friendly navigation and informative, easy-to-read content, but achieving this is often unique to the type of website.…

custom website design wordpress

Custom Website Design vs. Template Websites

by Angela Asca

When in need of a new website, either a redesign or from scratch, it is important to consider whether to invest in a custom website design or a template. Each option has its pros and cons,…

6 Tips to Keep a Website User's Attention

by Arin Adamson

In a world that is becoming more connected, businesses, charities and other types of organizations have a medium to the global population’s conscience (AKA the Internet). The only problem is that everyone uses the same line of…

AMP Accelerated Mobile Pages

How to Create a Mobile-Minded Website from Start to Finish

by Angela Asca

As the web becomes more geared to mobile users, it’s important to factor in page speed and loading time when constructing a website. Not only should a website be responsive, it should also be fast.…

AMP Accelerated Mobile Pages

Is Google's AMP Project the Next Big Thing?

by Angela Asca

If you’re involved at all in the SEO or web development world, it’s almost impossible to not have heard of Google’s Accelerated Mobile Pages (AMP) Project. The AMP Project “is an open source initiative that…

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