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Sketch – Web Design in the Post-Adobe World With the fairly recent development of a subscription-based pricing model for Adobe, users have been searching for a new alternative for some critical programs. Adobe Fireworks, primarily a web design tool, was discontinued in 2013, leaving some loyal users shunned (myself included). After discovering Sketch, a professional digital design… Read More
Google Web Designer, a project launched in 2013, is described as a “free, professional-grade HTML5 authoring tool.” Although it’s been around for almost 3 years now, it’s still in beta mode. In AdWords, as of June 30, 2016, users are no longer able to upload display ads built in Flash, so HTML5 ads are the… Read More
Attribution never tasted so good. Over the past couple of years, Digital Reach has focused on becoming a full service, one-stop shop for B2B companies. During that time, CMOs we work with have pointed to closed loop reporting time and time again as their number one area of need that they expect their digital agency to fulfill. They collectively… Read More
Although content is the most important part of your website, using color psychology to draw attention and make the right impression to users should also be on your priority list. Here are some colors that are commonly used in branding to get specific reactions from a company’s target market: Use Red-based Color Palettes to Encourage Eating According to… Read More
User experience is arguably the most important aspect of a website, and website optimization (or page load speed) is important for a good user experience. Search engines realize this as well. Google factors in website load speed into their user-friendliness scores and their overall search algorithms. It’s obvious how important website optimization should be to… Read More
Keeping your website user’s engaged is an important challenge of any website. It can typically be done through beautiful design, user-friendly navigation and informative, easy-to-read content, but achieving this is often unique to the type of website. For eCommerce websites and websites for companies offering a service, new users often want to know if they can trust… Read More
When in need of a new website, either a redesign or from scratch, it is important to consider whether to invest in a custom website design or a template. Each option has its pros and cons, but it’s up to you to decide what is best for your business. I’ve mainly focused on these two approaches as… Read More
In a world that is becoming more connected, businesses, charities and other types of organizations have a medium to the global population’s conscience (AKA the Internet). The only problem is that everyone uses the same line of communication, which translates to a fierce competition. Search engine optimization and pay per click advertising are ways to bring people… Read More
As the web becomes more geared to mobile users, it’s important to factor in page speed and loading time when constructing a website. Not only should a website be responsive, it should also be fast. That’s why, when developing a mobile-minded website, it’s increasingly important to involve web developers throughout the process in order to… Read More
If you’re involved at all in the SEO or web development world, it’s almost impossible to not have heard of Google’s Accelerated Mobile Pages (AMP) Project. The AMP Project “is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere”, according to the project’s… Read More
Is your website slow to load? Have you completed all of the page speed optimizations outlined in “How to Optimize Website Page Speed“? If you have completed all of these page speed optimizations and your website is still slow to load, there are still a few steps you can take to enhance your website’s speed…. Read More
Mobile internet traffic has recently been outpacing desktop internet traffic, causing an earthquake that has shaken up the whole internet market. Google and other search engines have adjusted their algorithm to give precedence to website that are mobile friendly, increasing the demand for websites to have responsive design. Something is still missing, though, for many modern responsive designs…. Read More
