Category: Web Dev

How to Build a Website Architecture That Naturally Helps Your SEO

by Keith Newsham

Why Good Website Architecture Is Critical For SEO Over the past 3 decades, search engines like Google and Bing have steadily improved at indexing a website’s architecture and understanding how pages relate to each other.…

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Animation Technologies

by Kathryn Crawford

Any developer you talk to has something they are passionate about. Some front end developers are into design, or UX. Some (crazy) backend developers get all jazzed up about databases and Javascript ES6 promises. One…

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Why We Use The Wordpress CMS

by Kathryn Crawford

WordPress! If you’ve had any web experience at all (and even if you haven’t!), you’ve probably heard of it. It’s pretty ubiquitous, and there’s good reason for that. At Digital Reach Agency, we love WordPress.…

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The Benefits of Page Speed Optimization

by Vanessa Clay

What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between…

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CTA Placement: A Big Piece of the Puzzle

by Vanessa Clay

In the process of designing the perfect website we often get distracted by aesthetic elements. We forget the technical aspects of a successful page. Because of this selective forgetfulness, your SEO and marketing can get…

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Broken Link Reclamations: The Simple Solution to Regain Link Equity

by Vanessa Clay

With constant algorithm changes, it can be hard to know what’s most important to Google. These days, they are even more tight-lipped, barring us SEO junkies from their precious hoard of secrets. Except, Google has…

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TLS encryption

Why HTTPS (TLS, SSL) Installation is Critical for SEO in 2018

by Sean Payne

Back in August of 2014, Google began giving a rankings boost to secure websites. What does Google consider to be secure? Well, it all starts with having a TLS (Transport Layer Security) certificate installed. By…

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Why Website Accessibility Is Important

by Kathryn Crawford

What Exactly Is Website Accessibility? Accessibility is a familiar word to most people. We know a lot about accessibility in the physical space, whether it’s elevators, ramps, or handicapped parking spots, but what about accessibility…

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Is AMP Becoming Obsolete?

by Vanessa Clay

Here in the SEO world, we all heard about Accelerated Mobile Pages (or AMP) when it launched in early 2016, with quite a bit of fanfare. Introduced by Google, its aim was to improve mobile web performance using a…

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HTTPS and why it matters

by Shawn McKenzie

For the last 18 years HTTP, also known as hypertext transfer protocol, has been the fundamental building block for all communication over the world wide web.  Its not hard to imagine that the security concerns…

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meeting constructive critique

The Value of Constructive Critique in Website Projects

by Angela Asca

In a web design project, there isn’t just one step to be completed and then a website magically appears. Here at Digital Reach, we make custom-built quality websites and try to organize our projects with plenty…

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Online Advertising Campaigns Are Built, Not Bought

by Nick Rennard

Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization…

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