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Online Advertising Campaigns Are Built, Not Bought Hello fellow advertisers! Today I will be discussing the three foundations of successful online advertising campaigns: search engine marketing (SEM), search engine optimization (SEO), and landing page optimization (LPO). Each of these “pillars” of line advertising directly affect each other, so I’ll be reviewing how to properly identify… Read More

August 26, 2016
improve SEO

One of the many things we do with our SEO services is improve SEO using images on the site – there are a surprising amount of non-optimized images that we update to make sure that they’re optimized for search. Not only is it important to make sure that the images are compressed for web, it is… Read More

August 11, 2016

Sketch – Web Design in the Post-Adobe World With the fairly recent development of a subscription-based pricing model for Adobe, users have been searching for a new alternative for some critical programs. Adobe Fireworks, primarily a web design tool, was discontinued in 2013, leaving some loyal users shunned (myself included). After discovering Sketch, a professional digital design… Read More

July 18, 2016
Google Web Designer

Google Web Designer, a project launched in 2013, is described as a “free, professional-grade HTML5 authoring tool.” Although it’s been around for almost 3 years now, it’s still in beta mode. In AdWords, as of June 30, 2016, users are no longer able to upload display ads built in Flash, so HTML5 ads are the… Read More

June 30, 2016

Attribution never tasted so good. Over the past couple of years, Digital Reach has focused on becoming a full service, one-stop shop for B2B companies. During that time, CMOs we work with have pointed to closed loop reporting time and time again as their number one area of need that they expect their digital agency to fulfill.   They collectively… Read More

June 30, 2016
color psychology

Although content is the most important part of your website, using color psychology to draw attention and make the right impression to users should also be on your priority list. Here are some colors that are commonly used in branding to get specific reactions from a company’s target market: Use Red-based Color Palettes to Encourage Eating According to… Read More

June 24, 2016
Going Fast

User experience is arguably the most important aspect of a website, and website optimization (or page load speed) is important for a good user experience. Search engines realize this as well. Google factors in website load speed into their user-friendliness scores and their overall search algorithms. It’s obvious how important website optimization should be to… Read More

May 5, 2016

Keeping your website user’s engaged is an important challenge of any website. It can typically be done through beautiful design, user-friendly navigation and informative, easy-to-read content, but achieving this is often unique to the type of website. For eCommerce websites and websites for companies offering a service, new users often want to know if they can trust… Read More

April 13, 2016
custom website design wordpress

When in need of a new website, either a redesign or from scratch, it is important to consider whether to invest in a custom website design or a template. Each option has its pros and cons, but it’s up to you to decide what is best for your business. I’ve mainly focused on these two approaches as… Read More

April 5, 2016

In a world that is becoming more connected, businesses, charities and other types of organizations have a medium to the global population’s conscience (AKA the Internet). The only problem is that everyone uses the same line of communication, which translates to a fierce competition. Search engine optimization and pay per click advertising are ways to bring people… Read More

March 26, 2016
AMP Accelerated Mobile Pages

As the web becomes more geared to mobile users, it’s important to factor in page speed and loading time when constructing a website. Not only should a website be responsive, it should also be fast. That’s why, when developing a mobile-minded website, it’s increasingly important to involve web developers throughout the process in order to… Read More

March 24, 2016
AMP Accelerated Mobile Pages

If you’re involved at all in the SEO or web development world, it’s almost impossible to not have heard of Google’s Accelerated Mobile Pages (AMP) Project. The AMP Project “is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere”, according to the project’s… Read More

March 15, 2016