Angela Asca
By Angela Asca | Web Dev | March 24, 2016

How to Create a Mobile-Minded Website from Start to Finish

As the web becomes more geared to mobile users, it’s important to factor in page speed and loading time when constructing a website. Not only should a website be responsive, it should also be fast. That’s why, when developing a mobile-minded website, it’s increasingly important to involve web developers throughout the process in order to ensure that your site performs well across all devices.

According to a study by Business Wire, “two-thirds of respondents expect a mobile site to load in less than 4 seconds on smartphones”. In addition, the second-biggest complaint for mobile users besides websites being too slow was “Website not optimized for smartphone.” What can you do to prevent your site from causing frustration to your users?

Mobile-Minded Development Teams

It is incredibly important to not only be mindful of mobile optimization during development, but rather to keep it in mind earlier, during the initial design of the website. When the design team is creating wireframes, it is important for them to coordinate with the internal team before sending out to stakeholders. This can prevent the sometimes lengthy adjustment requests that often occur during the development process.

In addition, it is important to have guidelines that you’ll try to hit for website performance. An example would be a specific load time goal or an overall lead generation rate. Make sure to keep these goals – Key Performance Indicators (KPIs) – at the front of your mind during the entire process of building a website. Make sure to include overall website size and performance in these goals, and make sure that your design team is working closely with your development team to ensure a mobile-minded site.

Speed Up Your Site

Once the website is built, there are a few things that can be done to increase speed. Enabling browser caching, optimizing all site images, and minifying the CSS and javascript files are important steps. In addition, if you want the extra edge to serve up resources as quickly as possible, a CDN (Content Delivery Network) is heavily encouraged. A CDN serves up resources based on where the user is browsing the website from and sends them the content from the closest server location. We’ve had clients who doubled the performance of their website purely by adding a CDN, and it is especially useful in the cases where we’ve done everything else we could to speed up the site (and the next step would be completely overhauling the website).

Want to know more about how we can make your site mobile-minded? Contact us today, and we can work with you to create a beautiful and well-engineered website that can get you the results you need.

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