When in need of a new website, either a redesign or from scratch, it is important to consider whether to invest in a custom website design or a template. Each option has its pros and cons, but it’s up to you to decide what is best for your business. I’ve mainly focused on these two approaches as used on WordPress websites.

Template Websites

If your company is just starting and just needs a website that provides basic information to users, a template website might be good for you. Developers can install a pre-built theme and make some modifications in order to better reflect the brand. But, it is ultimately a pretty good “fast and easy” answer when you need a website and don’t have the time or money for a completely custom solution.

If you won’t be able to pay someone to maintain your website, it may be best to use a platform like Squarespace or Wix, although the options to modify your site are limited and the structure of the website isn’t as flexible.

However, there are some downsides to using a template for your website. If your website uses WordPress, many themes have a lot of configurable options that weigh down the size of the pages and bloat the website. In addition, if the theme is modified to adapt it to your branding or vision, future versions of WordPress can break the site completely, so your only option at that point is to get the theme fixed or operate on an old version of WordPress (which is not advised, as it makes your website insecure and can cause further problems).

Custom Website Design

Once your business is established, having a custom website design is significantly more important if you want users to have an above-average experience on your site. Sites can be developed from the ground up, starting with a concept specific to the brand and wireframes through to the completed development of the website.

In addition, if you’re working with an experienced web developer, they’ll be able to ensure that proper SEO structure is implemented for your site. They can also prioritize site speed by only adding code that is relevant to how your website functions. Plus, if a site is built with best practices in mind, it can be far easier going forward to make website updates and less worrisome when you need to update to the latest version of WordPress.

Although the cost will always be higher for custom website design due to the amount of effort involved, you can give your audience a unique experience that will set you apart from the competition.

For more information on how we can optimize your site (or build you a brand-new one), read more about our web design and development services or contact us today.

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