Angela Asca
By Angela Asca | Web Dev | June 24, 2016

How to Use Color Psychology to Increase Conversions on Your Website

Although content is the most important part of your website, using color psychology to draw attention and make the right impression to users should also be on your priority list. Here are some colors that are commonly used in branding to get specific reactions from a company’s target market:

Use Red-based Color Palettes to Encourage Eating

According to Business Insider, “The color red is said to increase appetite and even caloric intake, while a less naturally occurring color, like blue, can deter people from eating. It’s a physical reaction.” Some examples of brands that use this strategy for their branding are Yelp, GrubHub, and UrbanSpoon. In addition, red conveys warmth with it’s tone, and often symbolizes love and passion.

The Color Orange Communicates Energy and Familiarity

Orange relates to our gut instincts, rather than the physical reaction that we receive from looking at red hues. For this reason, it’s used to provoke interaction and positivity. Since it also suggests adventure and warmth, it’s associated with brands such as Nickelodeon, Harley-Davidson Motorcycles, and Lufthansa.

Want to Gain Trust? Add Blue Colors

In addition to trust, blue suggests peace and intelligence, and since it’s a color that rarely occurs naturally in food, it tends to suppress appetite. A lot of tech and research companies choose blue for their logo, including Hewlett-Packard, Samsung, Dell, and Intel. Since blue doesn’t provoke emotion, tech-based companies tend to use this hue to emphasize logic and clarity.

Green is the Color of Growth and Money

Money may not grow on trees, but the color green is associated with both of these things. Since we associate green with plants, it insinuates growth, nature, and well-being. For this reason, it’s commonly used in nature or health-related logos, like John Deere, Whole Foods, and Animal Planet.

Whatever color you choose, make sure that it fits with your goal and ethos. Are you a business-finance intelligence company? A combination of greens and blues seems best. Are you a consumer product designed to bring people together? Reds and oranges might be good! If you’re not sure, feel free to reach out and we’d be happy to give you a hand.

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