Ben Childs
By Ben Childs | SEM, SEO, Web Dev | May 7, 2015

Latest News from Digital Reach

Enter Q2

Happy 2nd quarter from Digital Reach! We find our team expanding yet again, as we’ve hired an additional AdWords tech, content writer and web developer. Hiring is tough business. I’m sure we all have stories about the difficulties in finding good talent, including candidates that even researched your company before their interview… but timing the hiring process may be even harder.

As a small business, the dilemma is as follows: hire too late and enjoy the extra margin (for a little while), or hire too early and trade flexibility for better service capacity. After all, if you spend money somewhere, you can’t spend it anywhere else!
We try our best at Digital Reach to shade towards the latter, believing that service comes above all else. In the long run, client satisfaction will always win out.

From the Blog

We recently switched over to Skitch for the screenshots that we include in reports. It allows us to point out important information in an account without the need for our clients to log in. AdWords Tech Nick Rennard wrote a great post about the different ways to improve an AdWords report, and one of the most effective ways is to include the visual representation that Skitch is able to provide.
One of the more frequent questions we get from clients is about why their Ad was penalized (note: it doesn’t help that Google notifies them directly, without context, which makes it seem like more a problem than it actually is!). Adwords Tech Macadam Lea wrote a primer on how to navigate Google’s various ad policies, making sure to list out exactly what Google is looking for, and what can happen to your account if you get caught!

We’re looking forward to taking advantage of the flexibility provided by the new members of the team. We’re able to focus on improving our education, our processes, and rewarding outstanding team members with more managerial responsibilities. Our goal is to continue to do what made us successful and sustaining that success in the long-term.


Cheers,

Ben

background dots

Related Topics

5 SEO & Paid Media Strategies To Learn From Your Competitors

by Keith Newsham

Additional Contributors for this piece: Kim Brown, DRA Paid Media Strategist Looking for new sources of organic traffic? Of course you are! How…

Brand Consistency: The Secret Ingredient to Successful Paid Search

by Natalie Hanes

Branding is one of those nebulous, mystical terms. With its unintuitive metrics and nontactical strategies, branding is an integral thing that often gets…

Building an Account Funnel for ABM

by Andrew Seidman

With any campaign, proving success with clear reports is a critical feature. This is especially true for account based marketing campaigns, but there’s…

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

yes, i want my Digital blueprint