What is Page Speed Optimization? Businesses often put page speed optimizations on the back burner, assuming that their site speed represents their entire website performance. Unfortunately, that isn’t the case. There is a crucial difference between site speed and page speed, and it can be a deciding factor in your bounce rate and organic rank. So… Read More

March 13, 2018

I play a lot of video games. I’ve always loved them and been enamored with their production. I’ve read so many books and articles about how games are made and how they affect our minds. One thing that I know to be true about all good video games, is that the production of the game… Read More

March 13, 2018

In the process of designing the perfect website we often get distracted by aesthetic elements. We forget the technical aspects of a successful page. Because of this selective forgetfulness, your SEO and marketing can get lost in the colors, font, and topography. It’s not just the overall look that matters, it’s the user-friendliness and the… Read More

February 12, 2018

With constant algorithm changes, it can be hard to know what’s most important to Google. These days, they are even more tight-lipped, barring us SEO junkies from their precious hoard of secrets. Except, Google has said what they value. In March 2016, Google revealed the top three most important ranking factors in Google ranking:   Links… Read More

January 31, 2018

This is a subject that has come up a few times recently with my clients. You may have also landed on this page wondering the same thing: “Why don’t my ads show up?”. After excitedly typing in your keyword you are perplexed when you don’t see your ad appear on the search engine results page…. Read More

January 16, 2018
TLS encryption

Back in August of 2014, Google began giving a rankings boost to secure websites. What does Google consider to be secure? Well, it all starts with having a TLS (Transport Layer Security) certificate installed. By making this a ranking signal, Google wanted to incentivize security as a feature.. Many companies lagged behind and left their… Read More

January 9, 2018

After launching an AdWords campaign, the reaction most new advertisers will have is to immediately search their own ad. However, that is the last thing they should be doing. What they don’t realize is that doing so may lead to the campaign being negatively impacted and costing them money. In this blog post I will… Read More

January 4, 2018

What Exactly Is Website Accessibility? Accessibility is a familiar word to most people. We know a lot about accessibility in the physical space, whether it’s elevators, ramps, or handicapped parking spots, but what about accessibility in a virtual space? If you ask people what makes a website accessible, they probably won’t have much of an… Read More

December 29, 2017
Analytics Attribution Model

Google Analytics is a powerful tool that every paid search manager should be using to measure the impact of their campaigns. Lately, I’ve been asked about the various attribution models in Google Analytics. In this blog post, we will be reviewing the default attribution models, breaking down the differences between each, and finally answering the… Read More

November 21, 2017
Increase AdWords QS

It’s no secret that obtaining a high-quality score can have several benefits. Most notability, advertisers will see lower CPCs and better ad position. This helps drive more traffic to your site at a lower cost. Assuming your conversion rates stay consistent this also means that you will see more conversions at a lower cost. A… Read More

November 14, 2017

When building a new AdWords campaign, it’s important to keep ad scheduling in mind. Ask yourself this simple question: When should I be running my ads? Most companies can’t afford to buy one-hundred percent of their Google Search Network traffic. Ad scheduling is a good way to focus spend on the times that are the… Read More

November 14, 2017
Facebook Funnel

Many companies, looking to expand their digital marketing efforts, are turning to Facebook as it continues to convincingly assert its place as a major online advertising platform. And for good reason: B2C and B2B companies reap generous rewards from advertising on Facebook. Some advertisers don’t see value in Facebook because it does not drive “conventional”… Read More

October 20, 2017