Blog

Read the Latest

Are you wasting your PPC budget?

by Michelle Loughry

Let’s face it: PPC can be intimidating. With ever-changing attribution models, audiences, and ad types, it’s a full-time job trying to keep up, manage, and optimize campaigns. If you don’t have the time to do…

Read More

Site Refresh/Launch: DRA's Transformation + Best Practices Asset

by Arin Adamson

Ever have that feeling like your website is starting to become dated or doesn’t align with your values anymore? In mid-2019, we had this feeling. This initiated the need to refresh our brand and inevitably…

Read More

Why Emotional Branding is a Must for Brand Strategy in 2021

by Tracey Johnson

As 2020 comes to a close, you’re probably deep in the throes of preparing your 2021 marketing strategies and contemplating brand strategies. But, what does this nebulous “brand strategy” concept even mean? In simple terms,…

Read More

3 Ways Custom Objects Can Give You a Leg Up

by Rob Flagg

If you’ve been around the B2B marketing space for a while chances are you’ve already heard a lot about custom objects but don’t have any practical ways to implement them. With HubSpot’s recent addition of…

Read More

5 Psychology Principles that Guide UX

by Tracey Johnson

Imagine having a website with a beautifully designed interface but it just doesn’t work. What happened? Most likely, bad UX is to blame. Good UX is all about putting value above aesthetics. That value is…

Read More

How to Properly Attribute Drift Success and ROI

by Kris Borja

My fellow marketers: the hype around conversational marketing (at least for B2B) has finally reached a fever pitch. Consumers of all types are continually spoiled rotten by delightful digital experiences across Netflix, Amazon, Apple, and…

Read More

Finding Your Brand Voice

by Angela Asca

It’s more vital than ever to ensure that you’re creating a genuine and consistent connection with your audience over digital platforms. If anyone who writes content for your brand uses a different voice, then you…

Read More

Mastering Your GTM Pt 2: Techniques on How to Improve your GTM

by Ryan Rosati

In part 1 of this series, Master your GTM Pt 1: Auditing Your Google Tag Manager in 3 Steps, I showed you how to: Define a Business Objective. Find all the things used for analytics…

Read More

Programmatic Advertising Unpacked: Why You Need it in Your Digital Strategy

by Nick Rennard

Marketers understand the importance of incorporating a digital strategy—leveraging various channels to achieve their performance marketing efforts—into their omnichannel marketing mix. Historically, advertisers have either simply lacked knowledge on what is available beyond the walled…

Read More

Navigating Your GA Part 1:
3 Tips for Understanding Your Audience

by Rebecca Berin

So, you’ve spent all this time working on creating the perfect site in hopes it will resonate with your audience and ultimately convert them, making you lots of money, and everyone will live happily ever…

Read More

How to Create and Implement Insightful User Personas

by Natalie Hanes

What if there was a low-effort and low-cost way to paint a picture of your audience segments? What if you had profiles of your primary ICPs right at your fingertips, that both you and your…

Read More

Mastering your GTM (Pt 1): Auditing Your Google Tag Manager in 3 Steps

by Ryan Rosati

Google Tag Manager: What it is and Why it’s Important Managing the plethora of marketing and tracking scripts used on your site can be a challenge for even the most experienced marketer, analyst or developer.…

Read More

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

yes, i want my Digital blueprint