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So, you’ve decided your current site (or a portion of it) is in dire need of a facelift. You’ve built your case internally, gotten buy-in from relevant decision-makers and allocated budget. You’re about to send…

Diving into a new website project can be pretty daunting. With the many elements you have to consider, the biggest mistake is not making content creation and deadlines a priority. Utilizing one of the most…

A Data Attribution & KPI Reporting Training Manual Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a…

CRM software has revolutionized B2B sales over the past 20 years. Each sales rep used to have an enormous Rolodex on their desk which had to be manually updated. Now, cloud-based CRM systems enable reps…

“[W]hen you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.”  —from the movie “When Harry met Sally” by…

“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in…

In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our…

For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when…

Why it’s just as important as ever. Mobile users are taking search by storm. In 2017, mobile searchers had exceeded desktop users, coming in at 57% of searches worldwide. In 2019, Google announced all sites…

Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what…

Any developer you talk to has something they are passionate about. Some front end developers are into design, or UX. Some (crazy) backend developers get all jazzed up about databases and Javascript ES6 promises. One…

MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with  marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI.  Operations within a marketing automation software platform have many…