Blog

Read the Latest

Why You Need Content Before Design

by Angela Asca

So, you’ve decided your current site (or a portion of it) is in dire need of a facelift. You’ve built your case internally, gotten buy-in from relevant decision-makers and allocated budget. You’re about to send…

Read More

Using Keyword Research to Build a Content Map for your New Website

by Rebecca Berin

Diving into a new website project can be pretty daunting. With the many elements you have to consider, the biggest mistake is not making content creation and deadlines a priority. Utilizing one of the most…

Read More
digital journey

Attribution 101: Understanding Attribution, the Digital Reach Pixel, and Advanced Options

by Andrew Seidman

A Data Attribution & KPI Reporting Training Manual Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a…

Read More
CRM B2B Marketing

Five key uses of CRM for B2B Marketing

by Andrew Seidman

CRM software has revolutionized B2B sales over the past 20 years. Each sales rep used to have an enormous Rolodex on their desk which had to be manually updated. Now, cloud-based CRM systems enable reps…

Read More

Using Chatbots to Increase Conversions

by Andrew Seidman

“[W]hen you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.”  —from the movie “When Harry met Sally” by…

Read More

How to use B2B personas and messaging to help your brand get heard above the noise

by Andrew Seidman

“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in…

Read More

It’s Not Just a Phase - The Buyer’s Journey for B2B Marketers

by Andrew Seidman

In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our…

Read More
mobile conversion rate

Mobile vs Desktop: B2B Conversion Rate Optimization

by Kris Borja

For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when…

Read More
mobile SEO

Mobile March Madness: SEO & Mobile Devices for B2Bs in 2019

by Rebecca Berin

Why it’s just as important as ever. Mobile users are taking search by storm. In 2017, mobile searchers had exceeded desktop users, coming in at 57% of searches worldwide. In 2019, Google announced all sites…

Read More
what is attribution

Show Me the Money: Attribution and Funnel Management in the Digital Age

by Andrew Seidman

Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what…

Read More

Animation Technologies

by Kathryn Crawford

Any developer you talk to has something they are passionate about. Some front end developers are into design, or UX. Some (crazy) backend developers get all jazzed up about databases and Javascript ES6 promises. One…

Read More

Marketing Automation: The Four Key Campaigns You Need

by Vanessa Clay

MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with  marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI.  Operations within a marketing automation software platform have many…

Read More

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

yes, i want my Digital blueprint