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Using Keyword Research to Build a Content Map for your New Website
Diving into a new website project can be pretty daunting. With the many elements you have to consider, the biggest mistake is not making content creation and deadlines a priority. Utilizing one of the most…Read More
Attribution 101: Understanding Attribution, the Digital Reach Pixel, and Advanced Options
A Data Attribution & KPI Reporting Training Manual Data Attribution refers to the ability to connect pieces of data across multiple software platforms. The “attribution” is about knowing where each piece of data, called a…Read More
How to use B2B personas and messaging to help your brand get heard above the noise
“We are here, we are here, we are here, we are HERE!!!” In the beloved children’s book “Horton Hears a Who” by Dr. Seuss, the Whos are assembled by their mayor to shout loudly in…Read More
It’s Not Just a Phase - The Buyer’s Journey for B2B Marketers
In sales and marketing, knowledge is power. Today, let’s talk about one of the more critical areas for a marketer to be knowledgeable about – the Buyer’s Journey. We sometimes get so involved in our…Read More
Mobile vs Desktop: B2B Conversion Rate Optimization
For B2B companies, providing prospects with an excellent mobile experience is more important than ever. A recent survey of executives by Forbes revealed that 70% had used mobile devices to research products and services when…Read More
Mobile March Madness: SEO & Mobile Devices for B2Bs in 2019
Why it’s just as important as ever. Mobile users are taking search by storm. In 2017, mobile searchers had exceeded desktop users, coming in at 57% of searches worldwide. In 2019, Google announced all sites…Read More
Show Me the Money: Attribution and Funnel Management in the Digital Age
Marketing leaders increasingly use data to drive campaign strategies and tactics. Metrics like website bounce rate, email opens, ad click-throughs, and conversions are readily available, but assembling them into a useful format that shows what…Read More
Marketing Automation: The Four Key Campaigns You Need
MARKETING AUTOMATION IS REALLY IMPORTANT Businesses are becoming obsessed with marketing automation for good reason. It streamlines marketing campaigns and increases efficiency, and in turn ROI. Operations within a marketing automation software platform have many…Read More
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