Resources for Beginning SEO Practices
Are you new to SEO? Do you own a small business and need help knowing where to start? Well, you’ve come to right place to learn about best SEO practices. In today’s blog I’ve put together a list of resources to start optimizing your site. We’ll review where to find Google’s latest algorithm changes, how to write title elements, and how to create meta descriptions. I’ll include a few additional resources to help get you started.
Title Elements, also known as Title Tags or Meta Titles, are what indicate to Google the title of each page. They can also be used to determine the targeted keywords for each page. It is important that these are as relevant to the page’s content as possible. Google has limited titles to 512-pixels or less; depending on the characters used this is about 50-60 characters. It is also important not to show duplicate titles between two pages. I’ve included an image below and highlighted how the title would look after a query.
Here is a link to Moz’s Title Tag description. This page also includes a “Title Emulator tool” to show you what it will look like after a query request.
Just like a title tag, the meta description helps search engines understand what content is contained on the page. Just as Title Elements are displayed in Google search, so are the descriptions (see image below).
Optimal meta descriptions are limited to 156 characters and, just like titles, should be written uniquely without duplicates from page-to-page. For more information about meta descriptions please see Moz’s Meta Description page.
Google Algorithm Changes
When working in SEO it is always important to keep up with Google’s ever-changing algorithm. In the past few months Google has released four updates. These include Pirate 2.0, Penguin 3.0, “In the news” Box, and Panda 4.1. Understanding what changes Google is making to improve search will help you be prepared for what’s next on your SEO agenda.
For an accurate listing of Google algorithm updates please see Google Algorithm Change History.
If you have any additional questions, please feel free to contact Digital Reach Agency. We’re happy to offer free audits to help you get started.
Thanks for reading and happy optimizing.