Ralf Schulz
By Ralf Schulz | SEO | September 22, 2015

Search Engine Optimization Tips


Search Engine Optimization, also referred to as SEO, is a very ambiguous form of online marketing. It is also known to many as organic or natural search. All search engines such as Google, Bing and Yahoo have an organic algorithm with many variables to determine the quality of a particular site. These algorithms are ever changing to allow the user experience to consistently improve. In this blog I’ll be reviewing some highlighted options to improve your organic presence.

Monitoring Your Traffic

To monitor your progress in performing Search Engine Optimization, the first step isto make sure you have the correct tools and that they are implemented correctly. The two primary tools I would recommend are Google Analytics and Google Search Console (also known as Google Webmaster Tools). Organic Traffic The benefit of using Google Analytics is that it allows you to separate your data based on segments. From an SEO performance standpoint you could separate the data to only show metrics based on organic traffic. As for the Google Search Console, it has several useful functions, and it can also help aid with accuracy when linked with your analytics account. Within the search console you can gain access to specific search queries, linking profile, crawl errors, submit your sitemap, robots.txt file, and much more.

Keywords and Keyword Research

Every search starts with the user typing in keywords related to a given search. Keyword research can be one of the most valuable undertakings in SEO. Finding the correct keywords with an appropriate search volume and difficulty is most important. Two tools that I’ve found success with are Google’s Keyword Planner for search volume and the Moz Keyword Difficulty Tool for competition value. Balancing these two tools can provide you with a great backbone to your Search Engine Optimization.

Linking Profile

Google is always trying to determine how authoritative your site is. One way to rank each site is based on their linking profile. A linking profile is made up of internal and external links, the source of the link, how the link was formed, and what the anchor text is. What’s most important with linking is the quality of the link, we don’t want to repeat ancient SEO tactics and start “link farming” with poor quality links. The goal is to get high quality links relevant to the content provided on both the linking page and the linked page. This process shouldn’t be taken lightly as its possible to have your linking profile negatively effect your rankings.


Once you have completed your keyword research, the next part of the process is making sure you have supporting content for those keywords. The primary aspect to keep in mind while creating content is quality, quality, and quality. Based on your selected keywords, you want to use them naturally throughout your content showing relevancy between the keyword and your website to all search engines. Other factors within content are use of keywords throughout the content and freshness of content. You’ll need to continually keep your content updated if you want Google to find it consistently relevant. As usual, thanks for reading and if you have any questions on today’s topic please leave a comment below. Thanks again and happy optimizing!

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