Ralf Schulz
By Ralf Schulz | Content Writing, SEO | November 24, 2014

White Hat SEO Content Writing, Part Two: Only Built for Links

Recently, we’ve discussed black hat and white hat SEO practices. To summarize, black hat is bad, white hat is good, and you should always choose white hat SEO and content marketing practices to ensure user-friendly and sustainable SEO results.

Links and link-building comprise a major component of performing good SEO. The usage of links is such an integral part of quality SEO content writing that it merits a whole article itself. Here are some guidelines for white hat, proper link usage in content writing:

-Link to your sources. A hyperlink is an informal way to cite sources when writing content. Linking both establishes where you got your information from and provides some recognition and SEO assistance for the site you link to. Everybody wins, right?

When writers fail to cite their sources, they risk committing plagiarism. Even if you suffer no direct consequences from taking information without proper documentation in your content writing, the practice is frowned upon and is not advisable.

-Include the title of the link in the copy. It is an SEO best practice to use the name of the link in the text that sends visitors there. As a good example, let us ask: What is SEO friendly content? You can find the answer by clicking the link with no fuss or clickbaiting involved.

An example of improper link usage could come in the form of a copy reading, “Click here for great deals!” which links to a client’s home page. This is spammy and search engine algorithms frown upon it.


-Many content writers do not participate in any other SEO work besides the content. These content specialists ought to realize what other SEO experts know: link-building is a major function of content. If your content attracts attention, even if only through innocent social media banter, your clients may receive major SEO payoffs.

If your content contains information that is original, informative, interesting, surprising, or witty, you may help your client’s site acquire links from social media and other sites. Keep this goal in mind when producing content.

-Get the word out about your content, especially if it is for your own site! Promoting your content through social media may lead to shares, links, and increased traffic for the content and site as a whole.

If you fear that only your close friends and family would consider reading your content, your fear is misplaced. Many people share articles and blog posts without reading past the first paragraph!

Practice quality link usage and link building to get the most out of your content.

Happy Writing!

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