Case Study

How Half Price Drapes Increased ROAS by 38%

About Half Price Drapes

Half Price Drapes is a family owned business designing and providing quality window coverings since 2005. Based in the San Francisco Bay Area, HPD has grown from a small workroom and storefront, serving their local community, to a leading E-commerce specialty company.


Half Price Drapes was seeing mediocre results from their Shopping campaign. Their feed contains thousands of products and manual bidding on the products was a slow process showing poor improvement. Half Price Drapes came to us wanting to increase revenue and expand exposure.


  • Utilized Smart Shopping to use machine learning to adjust bids and increase impressions through expanded ad placement
  • The Smart Shopping campaign is now one of the biggest revenue drivers of the client’s paid digital marketing strategies

The results


Increase in potential customers compared to standard shopping campaign


Increase in return on advertising spend


Increase in conversion rate


Increase in revenue for shopping campaigns over a similar time range by utilizing Smart Shopping


In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

Yes, I want my digital blueprint