Case Study

How Half Price Drapes Increased ROAS by 38%

About Half Price Drapes

Half Price Drapes is a family owned business designing and providing quality window coverings since 2005. Based in the San Francisco Bay Area, HPD has grown from a small workroom and storefront, serving their local community, to a leading E-commerce specialty company.

OVERVIEW

Half Price Drapes was seeing mediocre results from their Shopping campaign. Their feed contains thousands of products and manual bidding on the products was a slow process showing poor improvement. Half Price Drapes came to us wanting to increase revenue and expand exposure.

OUR APPROACH

  • Utilized Smart Shopping to use machine learning to adjust bids and increase impressions through expanded ad placement
  • The Smart Shopping campaign is now one of the biggest revenue drivers of the client’s paid digital marketing strategies

The results

6x

Increase in potential customers compared to standard shopping campaign

38%

38%
Increase in return on advertising spend

19%

Increase in conversion rate

64%

Increase in revenue for shopping campaigns over a similar time range by utilizing Smart Shopping

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In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

Yes, I want my digital blueprint