Case Study

How AdRoll Improved Mobile Load Times and Decreased Mobile Bounce Rate

About AdRoll

AdRoll is an e-commerce marketing platform – built on a foundation of performance advertising and powered by machine learning – that makes it easy and affordable for direct-to-consumer (D2C) brands to deliver the cross-channel experiences consumers expect.

Overview

AdRoll was dealing with a side effect of traffic growth to their blog – high bounce rate. With Google’s search algorithm increasingly emphasizing a website’s mobile performance and user experience, AdRoll decided to partner with Digital Reach to improve their blog’s mobile experience. To help AdRoll’s blog increase page load speed and optimize mobile user behavior metrics, we suggested setting up Google’s Accelerated Mobile Page (AMP).

Our Approach

In April 2020, after recommending Google’s AMP for WordPress, we proceeded with the install and set up. After a few months of configuration, setup, and testing, we successfully launched AMP for the blog in June 2020.

The results

6%

Decrease in bounce rate on mobile devices

3 second

Decrease in load time on mobile devices

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After months of preparation and testing, we launched AMP on our blog. Digital Reach Agency played a critical role in solving a lot of challenges during the implementation. Since the launch, we started seeing our mobile bounce rate decline and it was lower than the desktop bounce rate since July.

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