Case Study

How Viptela Increased Traffic & Got Bought for $600M

About Viptela

Viptela (now acquired by Cisco) was seeking ways to expand their brand and become an industry leader in the infrastructure networking space.

Overview

In order to hit their demand goals as well as, position themselves as experts, they decided to run the industry’s first ever Virtual Summit, featuring 17 webinars all focused on technology related to SDWAN. To be a cuess this would require having a top development agency with the ability to execute under gith timelines while working with multiple partner needs.

Our Approach

Viptela turned to Digital Reach to deliver a successful execution from start to finish. Digital reach delivered the web development, SEO, and SEM of the virtual summit; hosting the content, driving brand awareness, delivering on Viptela’s lead goals, and ensuring that the summit ran smoothly with each rapid-fire change request.

Services Utilized

Search Engine Marketing

  • Search
  • Display
  • Multi-Platform

Search Engine Optimization

  • Technical On-Site
  • Link Building
  • Site/Content Audits

Website Development

  • Landing Pages
  • Content Migration
  • Asset Creation

The results

300%

Increase in Re-Engagement

33%

Conversion Rate of Prospects to MQLs

7%

Conversion Rate of Prospects to Opportunities

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We had 12 different partners express interest in participating once they realized the industry impact that this even would make.

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

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