Case Study

How HVR Software Increased Closed/Won by 100%

About HVR Software

HVR is the leading independent real-time data replication solution that offers efficient data integration for cloud and more. With HVR, you can move large volumes of data fast and efficiently in complex environments for real-time updates.

OVERVIEW

HVR needed a digital partner to magnify their brand for the Enterprise community. One of the biggest challenges that HVR faced was maturation from startup to an enterprise software leader. Digital Reach combined the tools within their complete service portfolio to partner with HVR and execute HVR’s rebranding, new site build and share-of-voice within paid and organic digital channels.

WEB DEVELOPMENT & DESIGN TACTICS INCLUDED

  • Complete website redesign, proactive front/back-end development, and ongoing WordPress maintenance
  • Optimized creative and graphics based on remarketing audience segments
  • UX for landing pages and custom on-brand banner ads

SEM & SEO TACTICS INCLUDED

  • Re-launched paid advertising with focus on top-of-funnel, mid-funnel and bottom-of-funnel lead opportunities
  • Performed comprehensive technical audits to develop a strategic roadmap and implemented solutions
  • Researched intent-based keywords, market competitors, and content gaps
  • Expanded into new paid channels to diversify asset performance, audience engagement and lower CPL
  • Inducted HVR into Demand Side Platform opportunities for strategic and user intent based scalability
  • Researched intent-based keywords, market competitors, and content gaps and mapped keywords to all critical pages
  • Created landing pages, blog posts, and other content based on keyword strategy
  • Refined On-Page experience over time to maximize keyword rankings

The results

100%

Increase in closed/won deals via paid media

100%

Increase for opportunities doubled (March 2017 – August 2017)

89%

Increase in YoY organic traffic

70%

Increase in YoY overall traffic

550%

Increase in top 5 organic keyword rankings for highly competitive terms

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We needed to grow fast to mature from a startup to an industry leader, and partnering with Digital Reach helped make it happen. We rebranded, launched a new website, and grew paid and organic digital channels. We love the results, and the Digital Reach team has been helpful and communicative the whole way.

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

Yes, I want my digital blueprint