About Jinfonet
Jinfonet is a SaaS company specializing in business intelligence and analytics software that integrates into your own applications. They offer embedded reporting and dashboards built for precision and performance, with their JReport software.
OVERVIEW
While several of Jinfonet’s pages were already driving a significant amount of organic traffic from an ongoing SEO campaign they had initiated with us, we worked with them to significantly further increase their conversions and related SEO metrics through Conversion Rate Optimization.
OUR APPROACH
- Reapproached target pages with an emphasis on empathy and the user’s objectives
- Categorized pages by type (blog, product, pricing, etc.) and mapped to a buyer journey phase
- Tested goals and messaging for pages dependent on stage of the buyer journey
- E.g., for pages in awareness stage, high-pressure Calls to Action and messaging were avoided
The results
80%
Increase in MoM organic unique page views
9%
Decrease in bounce rates
360%
Increase in organic session duration
2x
Increase in organic keyword portfolio