About Model N
Model N’s leading cloud-based revenue management solutions for high tech and life sciences industries allow companies to impact their top-line. Model N solutions transform the revenue lifecycle from a series of disjointed operations into a strategic end-to-end process.
OVERVIEW
Model N came to Digital Reach needing significant growth in traffic and MQLs, and an improved user experience throughout their site. Facing limited internal resources and bandwidth, they needed help constructing strategies that would yield significant results and assistance implementing those strategies.
OUR APPROACH
Tactics included:
- Recrafted site architecture, keyword placement, and signaling to search engines
- Performed deep keyword research, evaluating current traction, keyword difficulty, and monthly search volume
- Mapped keyword themes to target URLs
- Dramatically improved UX and drove lift in KPI metrics
The results
23%
Increase in organic site traffic
20.8%
Decrease in cost-per-click while also increasing lead volume monthly
