Case Study

How Portescap Increased Keywords in Top 5 by 70%

About Portescap

Originated in Switzerland and driven by a passion for precision, customer-centric innovation, technical excellence and best-quality service, Portescap is a recognized leading expert in miniature motors and precision motion control solutions.

OVERVIEW

Portescap faced significant issues with page and content duplication, making it difficult to rank for their target keywords. Portescap was experiencing difficulty ranking for their target keywords, resulting in extremely limited search visibility. They came to us hoping to solve this conflict and improve search results for their top keywords.

THE CHALLENGE

In short, Portescap’s own duplicate content was ranking against itself, making their own pages their own biggest competition.

SEO TACTICS INCLUDED

  • Performed comprehensive audits to develop a strategic roadmap
  • Researched intent-based keywords, market competitors, and content gaps
  • Eliminated content duplication on hundreds of pages
  • Created unique, keyword supportive on-page content and meta-data
  • Balanced link-building outreach to boost authority and referral audience visibility

The results

30%

Increase in organic sessions YoY (2018 vs. 2017)

70%

Number of target keywords in top 5 in organic search

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