About SCALABLE Networks
SCALABLE develops high-performance communications simulation software used by governmental and military organizations, educational institutions, and commercial enterprises around the world.
OVERVIEW
SCALABLE Networks is a leading provider of network simulation and emulation software for military and commercial applications. SCALABLE came to us looking for ways to improve conversion rates for their highest-trafficked landing pages as well as their contact page. We partnered with SCALABLE to help them optimize their copy.
OUR APPROACH
We quickly identified opportunities for improvement, specifically: page readability and Contact Us page design tweaks. Previously, their on-page copy was too feature-focused and lacked the high-level overview that mattered to the decision-makers they wanted to target. Additionally, the page’s CTAs were misaligned. Lastly, their Contact Us page had unnecessary copy aimed at existing customers, and their CTA needed some work.
WE OPTIMIZED THEIR LANDING PAGE COPY BY
- Refining the pitch and clarifying the core value proposition and associated benefits of their platform
- Aligning the CTAs
WE OPTIMIZED THEIR CONTACT US PAGE COPY BY
- Removing support-related copy aimed at customers
- Altering the CTA
The results
Increase in conversions from the Landing page to the Contact Us page
Increase in Contact Us page form submissions