Case Study

How Zinc.it Gained Over 1,200 Ranking Keywords

About Zinc

Zinc is an enterprise messaging application aimed at companies with both office and deskless workers in the field. Zinc’s all-encompassing communication platform allows companies to seamlessly communicate with their staff in the field as they complete their work.

OVERVIEW

Zinc came to Digital Reach looking for a strategic digital marketing partner that could help them promote a new application to their target audiences. They needed to gain awareness, drive brand recognition, and drive marketing pipeline on a tight timeline. To attack these problems, the Digital Reach team developed a holistic SEO / SEM strategy aimed at reaching Zinc’s key buyer personas.

SEO TACTICS INCLUDED

  • Keyword mapping for dozens of Zinc landing pages based on their buyer personas
  • Identified important informational keywords and helped Zinc develop blog posts around these terms
  • Technical SEO consulting and implementation
  • Monthly link building to key Zinc landing pages
  • Deep on-page SEO recommendations & UX changes
  • Implemented CRO best practices for top organic landing pages

SEM TACTICS INCLUDED

  • Development of custom SEM landing pages to maximize
  • QualityScore Creation of branded, non-branded, retargeting, & competitor campaigns
  • Implement vertical-specific campaigns for Zinc’s key target industries like hospitality

The results

After an 18 month campaign, our efforts helped Zinc reach a successful start-up exit with an acquisition by ServiceMax in March 2019.

88%

Increase in number of KPI keywords on Page 1 (4 to 31)

177%

Increase in organic keywords from start to end of campaign (779 to 2158)

7.5%

Increase in number of KPI keywords on Page 1 (4 to 31)

8.5%

Increase in domain authority (33 to 39)

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When looking to create a brand new website during a rebrand, Zinc turned to Digital Reach for SEO support. After a successful website transition, Keith and the team at Digital Reach have been invaluable in driving consistent month over month organic and keyword growth. They really understand our business, are receptive to feedback, and are adept at seizing opportunities right away.

In the time it takes to read this sentence, you could be on your way to a well-oiled demand generation machine. Ready for your blueprint?

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