The full funnel podcast
Shira Abel, Hunter & Bard
Shira Abel is the CEO of Hunter and Bard, an agency specializing in PR and Design. As someone who has worked both agency-side and in-house as a CMO, she brings a unique perspective to the conversation. We’ve partnered together on several projects and she has a wealth of experience generating demand for B2B SaaS and Tech companies.
In this episode we discuss:
How an agencies can help support their internal contacts
What a CMO really is looking for from vendors
The difference between marketing for small startups vs large enterprises
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