Project Kick-Off Questionnaire – Web Development

Company Details
Name
First Last
Email*
Business Model
Please explain your company’s business model
Unique Selling Proposition
What features or services differentiate you from your competitors?
Competitors and Differentiators
Please list your top 3-5 competitors and your differentiators and identify who is considered the industry leader

Competitors

Name	Product Line	Differentiators	URL

Click "+" to add another competitor

Target User
Age
- 18-29
- 30-49
- 50-64
- 65+
Income
- 10,000-29,999
- 30,000-49,999
- 50,000-69,000
- 70,000-89,999
- 90,000-149,999
- 150,000+
Job Role
Job Title
Geographic Location
Industry
Is there a type of visitor you don’t want to target?
Organization Structure – Points of Contact
Please list any points of contact in your organization that we may need to communicate with, including IT members & Executive Stakeholders

Points of Contact*

Name	Title	Email	Phone

Click "+" to add another contact

Please indicate primary *

Goals & Objectives
Website Information
Do you have a domain name? If Yes, what is it? If No, what would you like it to be? Please list your choices in order of preference.
Do you have a Web host? If Yes, what company? If No, what company would you like to host your site. Would you like us to pick the company for you?
Is this just a front end theme redesign or are there architecture changes as well?
Any user logins required to access any site area (aside from backend)?
Do we need to create a development site?
Will we be doing an SEO campaign post launch?
Post launch, do you want Digital Reach to be responsible for ongoing maintenance?
Website Style
Do you have a branding and/or style guide? If yes, please upload the file(s) here
Describe the site’s desired look and feel by using adjectives and short phrases. Is there a specific theme you had in mind to incorporate into the website?
Is there a certain color palette you would like to incorporate into the site?
Website Objectives and Leads
Who are the decision makers on this project? What is the turnaround time for making a decision?
Please provide a list of websites that you like and don't like. What are the elements that you like or dislike about these sites?
Have you researched your online competition so you have an idea of what you do and don’t want on your site? Please provide examples.

Website Configuration
Editing Content and Source Code
What CRMs does your company use?
What services are you currently using to pull data from your website? Are you using analytics tools like Google Analytics, Webtrends, or Kissmetrics, marketing automation systems like Eloqua, Pardot, or Marketo?
Login Credentials
Please provide any log-in information (must have admin access) for all search marketing accounts used.
Google Analytics
Add [email protected] as an Admin user.
Google Webmaster Tools
CMS/FTP Access
Additional Collateral
Please provide the following (if possible):
- Product Sample (if applicable)
- Any existing landing pages (URLs) and/or landing page copy
- Any testimonials or endorsement letters from customers
- Any marketing or background material to better understand correct messaging
- Any buyer personas for target customers
- Recommended background reading
Upload File(s)
Comments
This field is for validation purposes and should be left unchanged.

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