SEM Interview Questionnaire

Applicant's name & contact information (include any social media profile links such as LinkedIn, Facebook, etc)*
What platforms do you have experience managing? On a scale of 1-10, how familiar are you with managing each one?*
How often do you make account optimizations, and how do you determine which to make? What are the most important metrics you use to determine campaign performance?*
What are the key features of a good landing page for a PPC campaign?*
A client wants to expand from AdWords onto Facebook, can you explain differences in strategy (if any) for each platform?*
A client is upset there has been a decrease in conversions month-over-month. They’re sending angry e-mails and threatening to fire you. How would you handle that situation?*
Pretend that you recently launched a PPC campaign for a client on a platform that you are less familiar with. What steps would you take to improve your ability to manage this account?*
Can you give some examples of both B2B and/or B2C clients that you’ve worked with in the past? How have they differed? What types of personalities are you used to dealing with?*
What kind of experience do you have with communicating with CMO/Marketing Director contacts? What forms of communications do you typically prefer? How often do communicate with your clients?*
Do you have experience working from home? Explain.*
Tell us about yourself outside of work. Show us your personality. Tell us why we should accept you over another applicant.*
You recently made changes to a client’s URLs in their AdWords campaigns, but you accidentally used the wrong URL. The campaign has been running for about a week with incorrect URLs, but no one has noticed besides you yet. How do you respond?*
Digital marketing is an ever-evolving industry. How do you keep your skills sharp?*
Here are the most recent results of an AB split test you have been running.
What metrics would you highlight for a client, and why? What action items would you recommend with this information?*
Tell us about the vanity metrics and performance metrics that you frequently review for any given client. Why do you use these metrics? How do you weight their importance, and why?*
In your opinion, what are the most important things you can do each period for a client to maintain a long-term, healthy, successful relationship?*

Are you ready to grow your pipeline?

SEM Interview Questionnaire