SEM/PPC Kickoff Questionnaire

  • Ballpark estimates are fine; we’re happy to provide recommendations on budget if you’re unsure. We’ve worked with budgets ranging from $1k-100k/month
  • Product or ServiceAverage Order ValueLifetime ValueLength of Sales Cycle% Revenue 
    Click the "+" to add another product or service
  • NameDifferentiatorsURL 
    Click "+" to add another competitor
  • Please list the top 5-20 most important keywords/phrases that you want to be showing up for in Google.

    e.g. a data analytics software company might choose “data analytics software”, “business intelligence platform”, “cloud data analytics”, etc
  • Conversion Name (i.e. Demo Request)URL where conversion point is locatedValue of lead (high/low value?) 
    e.g. trial form submissions, demo request form submissions, whitepaper/report downloads, blog/newsletter subscriptions, phone calls. What sections of the website generate leads/revenue for you?
  • This field is for validation purposes and should be left unchanged.