Wouldn’t it be amazing if you knew what your prospects were thinking? Wouldn’t that help every element of your marketing and sales processes, from choosing what content to deliver to structuring your sales pitch? With Intent Data, you can do exactly that. So, we’re sitting down with the masters of Intent Data, Bombora, to discuss how best to incorporate Intent into your Account-Based Marketing and Sales strategies.
In case you missed it, Bombora helped us develop our new ebook, UNIVERSAL: Your Guide to Account-Based Success. Now, Bombora CMO Marc Johnson sits down with Digital Reach Head of Operations Andrew Seidman to discuss how Intent Data is changing the game in Account-Based Marketing and Sales.
During this Web Clinic, Marc and Andrew cover:
- What exactly is Intent Data and how does it work?
- How can you implement Intent within your marketing strategy?
- Can you tie the value of intent data directly to ROI?
Date: February 28, 2018
ABM and the Magic of Intent Data Webinar
About the Hosts
For the past 20 years, Marc has helped marketers better understand the changing behavior of technology enabled consumers. He has developed data-driven businesses spanning online advertising, social media, search, point-of-sale and survey, programmatic media, SaaS analytics, digital video and beyond.
As Head of Operations for Digital Reach, Andrew Seidman has years of experience overseeing successful digital marketing strategies, including both SEO and SEM campaigns for top tier companies.
At Digital Reach, we believe in transparency, accountability, and great service. Our internet marketing company was founded on these principles, and we strive to maintain great relationships based on mutual success. We leverage data to achieve meaningful results, keeping our focus on the numbers so that your team can exceed expectations.
- Track to Revenue
- Dedicated Support
- Integrity & Transparency
Digital Reach was founded in 2011 after a series of bad experiences with other digital marketing agencies. Many business tactics of competitor companies felt predatory and unfair to consumers, so Digital Reach decided to do things differently - place the emphasis on customer service, business growth, and revenue. No more vague intangibles, fuzzy math, unreturned emails, lack of access to your account data, or hidden threats to deter clients from leaving and pursuing other options. Under founder Ben Childs’ leadership, the company ethos became: “Do the right thing, and always treat clients with transparency, fairness and honesty”.
This message resonated with both clients and industry leaders alike, as Digital Reach continues to partner with top-tier enterprise businesses and attract expert digital marketing employees to provide fulfillment to its clients. Despite our growth, the message remains the same - we’ll always provide the highest level of service with accountability and reliability that you can trust.