ABM Target Accounts & Personas: The What, Why, & How
September 15th, 2020
You’ve been hearing a lot about ABM. “It’s the future,” they say. “It’s vital,” they say.
So why is it so damn hard to implement?
We work with companies all the time to set up functional, metrics-driven ABM programs, and the first step is always connected to Target Accounts & Personas. What is your ICP? How do you know that your ICP is really your ICP? How can you really use your Personas?
And, how can you show real results from an ABM strategy?
We’re looking forward to seeing you there!
Join co-founder and ABM expert Andrew Seidman to discuss:
- How to choose a useful ICP
- Persona Messaging & Content Maps
- ABM infrastructure and reporting that actually makes sense
Meet the host
Andrew Seidman, Head of OperationsTech entrepreneur, poker instructor, occasional risk-taker, all-around operations guy. I'm working on changing the way businesses get treated in the technology age, the way that people internalize complex strategies and risks.
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