What kind of experience do your website visitors really have? Is it a generic, catch-all approach, or a targeted, personalized message? With account-based marketing, maintaining relevance to your target accounts is of critical importance. As part of writing our new eBook, we sat down with Optimizely to discuss personalization options. Now, Optimizely is back with us, helping us go in depth to discover how web personalization can drive ABM.
We’ll show you how to use dynamic signals to segment your hot and cold accounts, then how to personalize an experience with Optimizely technology.
During this Web Clinic, Optimizely’s Takeshi Young and Digital Reach’s Head of Operations Andrew Seidman will cover:
- What is web personalization?
- How can we create a personalized experience for ABM contacts?
- Strategies to track the value of different web experiences.
We’re looking forward to seeing you there - register today!
Date: March 13, 2018
Mastering Web Personalization for ABM Webinar
About the Hosts
Takeshi is an experienced digital marketer with over seven years of experience working for tech startups in Silicon Valley. He specializes in SEO, CRO, and content marketing and has a background in web development.
As Head of Operations for Digital Reach, Andrew Seidman has years of experience overseeing successful digital marketing strategies, including both SEO and SEM campaigns for top tier companies.
At Digital Reach, we believe in transparency, accountability, and great service. Our internet marketing company was founded on these principles, and we strive to maintain great relationships based on mutual success. We leverage data to achieve meaningful results, keeping our focus on the numbers so that your team can exceed expectations.
- Track to Revenue
- Dedicated Support
- Integrity & Transparency
Digital Reach was founded in 2011 after a series of bad experiences with other digital marketing agencies. Many business tactics of competitor companies felt predatory and unfair to consumers, so Digital Reach decided to do things differently - place the emphasis on customer service, business growth, and revenue. No more vague intangibles, fuzzy math, unreturned emails, lack of access to your account data, or hidden threats to deter clients from leaving and pursuing other options. Under founder Ben Childs’ leadership, the company ethos became: “Do the right thing, and always treat clients with transparency, fairness and honesty”.
This message resonated with both clients and industry leaders alike, as Digital Reach continues to partner with top-tier enterprise businesses and attract expert digital marketing employees to provide fulfillment to its clients. Despite our growth, the message remains the same - we’ll always provide the highest level of service with accountability and reliability that you can trust.