Data Attribution & Reporting: How Digital Reach is Getting Full-Funnel Visibility
July 28th, 2020
Strategic marketing choices require great data. Yet, we’ve seen countless organizations struggle to connect the dots between their marketing programs and the KPIs that actually matter. Usually, marketing KPIs like Total Opportunities, Total MQLs, Cost-per-Opportunity, and Cost-per-MQL dominate the conversation at the strategic level – can you prove where your pipeline is coming from?
It’s an input-output game: you need to learn which marketing inputs (channels, content, and more) yield the outputs you need.
We’ll cover a variety of tech stacks and B2B marketing structures, so don’t miss it!
Join Digital Reach co-founder Andrew Seidman to discuss:
- Why you need full-funnel attribution (and there’s no time to lose)
- How to create full-funnel visibility across multiple channels
- Crossing the bridge to Multi-Touch - what model should you choose?
Meet the host
Andrew Seidman, Head of OperationsTech entrepreneur, poker instructor, occasional risk-taker, all-around operations guy. I'm working on changing the way businesses get treated in the technology age, the way that people internalize complex strategies and risks.
Grow your knowledge. watch today.
Upcoming | 01/26/2021 | 9am / 11am / 1pm PT
B2B SEO in 2021
Need a more personal educational experience? Meet with an expert from our team and get your questions answered.Yes, I want answers today
Are you ready to grow your pipeline?
We’re excited to help you take your organization to the next level.