On-Demand Webinar

How Much Should I Spend? Answering the Eternal Question for your SEM Campaigns

June 16th, 2020

Determining a starting budget for new digital marketing campaigns can be a daunting task, even for the most experienced marketing teams. Your team faces two main challenges: Are we spending too little? Or are we spending too much? Spending too little means you could be missing out on profitable business, while overspending runs the risk of reaching diminishing returns (where leads become less profitable).

Join SEM Specialist Ashley Meyer to discuss how your team can combine strategy and expertise with the right variables to determine your budget sweet spot for new campaigns. We’ll also take a look at how initial data from new campaigns can be used to make budget optimizations.

During this Web Clinic, Ashley covers:

  • Determining starting budgets for new campaigns
  • Using data gathered from new campaigns to make spend adjustments and maximize ROI
  • Diminishing returns

Meet the host

Ashley Meyer, Strategic Account Executive

From Marketing to Motherhood, passionate about all she does. Monopoly enthusiast, won't take it easy on game night.

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