Measuring Content Marketing: The Metrics to Track Content ROI
December 8th, 2020
Everyone knows that content is king, but can anyone actually prove it?
Most digital organizations’ content strategy looks something like this:
- Create great content
There’s a better way – great marketing programs align their content to different stages of the funnel, align KPIs with the purpose of their content, and incorporate data across multiple media.
On December 8th, we’re hosting a webinar: Measuring Content Marketing: The Metrics to Track Content ROI.
Looking forward to seeing you there!
We’ll walk through how to measure content marketing and prove success:
- Identifying the content gaps you need to fill using data
- How to build a content map and align your KPIs
- Functional content attribution integrations
- What a useful content report looks like
Meet the host
Andrew Seidman, Chief Operations OfficerTech entrepreneur, poker instructor, occasional risk-taker, all-around operations guy. I'm working on changing the way businesses get treated in the technology age, the way that people internalize complex strategies and risks.
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