On-Demand Webinar

Content that Matters: Tying Content to the Buyer Journey

August 20th, 2019

Content is supposed to be king. But, in your marketing org, is it really? Or is content a meandering, aimless quest to post anything – a blog, a video, anything to check the “content produced” box.

If this is familiar, you’re not alone. At Digital Reach, we work every day with B2B companies struggling to apply effective content strategies to their marketing organizations. It can seem overwhelming to structure a content plan, but with a few simple strategic adjustments and one reporting change, you can take a leap forward to creating content that actually works.

Join our Head of Operations, Andrew Seidman, to learn what it takes to make content that actually drives MQLs and pipeline. We cover:

  • Identifying content gaps in key areas
  • Mapping assets to buyer journeys and delivery channels
  • Tracking the value of content to increased MQLs, SQLs, Pipeline Revenue, and value

Meet the host

Andrew Seidman, Head of Operations

Tech entrepreneur, poker instructor, occasional risk-taker, all-around operations guy. I'm working on changing the way businesses get treated in the technology age, the way that people internalize complex strategies and risks.

Grow your knowledge. watch today.

Upcoming | 08/11/2020 | 9am / 11am / 1pm PT

Establishing an Effective Content Strategy

Great content is a must to attain a highly visible, well-performing site. But going into content production blindly wastes internal resources and prime real estate on your website. Great content needs a great…
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