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  • The Top 10 PPC Metrics You Need to Use

    Tuesday, November 21st at 9AM / 11AM / 1PM (all times PT)

    Did you know, there are over 100 different columns for data metrics you can enable within the AdWords platform alone? You’ve heard people talk about click-through rate, conversions, bounce rates, and a myriad of other metrics, but which ones are valuable? How are they valuable? How should you interpret what they mean for your digital marketing strategy? On Tuesday, November 21st, we’ll be covering the top 10 most important metrics that you need to be analyzing to improve your digital marketing strategy. Successful digital marketing campaigns are built, not bought. If you’re not analyzing your data correctly, then how can you be confident that you aren’t throwing money away with your current strategies?

    During this Web Clinic, our Head of Search Engine Marketing, Nick Rennard, will cover:

    • Top 10 most important metrics to analyze in any PPC campaign
    • How to react appropriately based on the performance of each of these data points
    • How to apply these learnings across other aspects of your digital marketing strategies

    Plus, don’t miss our live SEO analysis of member submitted websites, so be sure to submit your website during the Web Clinic!

     

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    The Top 10 PPC Metrics You Need to Use






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    About the Host

    Nick Rennard is the proverbial internet Whiz Kid. A one-time gamer, nowadays he’s crunching through numbers and finding the solutions your business needs. He also trains dogs when he’s not optimizing. Dog training and World of Warcraft training sold separately.

    Our Process

    At Digital Reach, we believe in transparency, accountability, and great service. Our internet marketing company was founded on these principles, and we strive to maintain great relationships based on mutual success. We leverage data to achieve meaningful results, keeping our focus on the numbers so that your team can exceed expectations.

    • Checklist IconTrack to Revenue
    • Thumbs Up IconDedicated Support
    • Handshake IconIntegrity & Transparency
    • Successful internet marketing campaigns don’t just need properly implemented tracking, they need to track KPIs that matter. It takes more than clicks and visits to drive a successful web presence. With our internet marketing services, we insist on being held accountable to revenue. We focus on qualified leads and closed-won business, not just on cost-per-click or impressions. Every strategic decision should be trackable with data and contribute to revenue goals.
    • At our internet marketing firm, we understand that internal goals can change quickly in a fast-paced business environment. You need campaign managers that are experts in your industry, possess deep knowledge of your account, provide the highest level of support, and are accessible when you need them. At Digital Reach, we believe in developing strong relationships with open communication and responsive support.
    • When searching for an internet marketing company, it is hard to know whether you will receive fair value and good service. At Digital Reach, our guarantee is to provide the most transparent service possible. We will never withhold data, revert your account to a pre-optimized state, or prohibit access to account changes. Our internet marketing company was built on providing excellent service with integrity. We look forward to creating a lasting partnership and driving business growth together.

    Our Clients

    • Trimble Logo
    • Netzeo USA Logo
    • Aon Logo
    • Cardinal Path Logo
    • Clear Story Data Logo
    • DemandForce Logo
    • Radius Logo
    • Progrexion Logo
    • Model N Logo
    • Cambium Networks Logo

    About Us

    Digital Reach was founded in 2011 after a series of bad experiences with other digital marketing agencies. Many business tactics of competitor companies felt predatory and unfair to consumers, so Digital Reach decided to do things differently - place the emphasis on customer service, business growth, and revenue. No more vague intangibles, fuzzy math, unreturned emails, lack of access to your account data, or hidden threats to deter clients from leaving and pursuing other options. Under founder Ben Childs’ leadership, the company ethos became: “Do the right thing, and always treat clients with transparency, fairness and honesty”.

    This message resonated with both clients and industry leaders alike, as Digital Reach continues to partner with top-tier enterprise businesses and attract expert digital marketing employees to provide fulfillment to its clients. Despite our growth, the message remains the same - we’ll always provide the highest level of service with accountability and reliability that you can trust.