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  • Paid Media Tactics for B2B Companies in 2020

    Tuesday, January 28th, 2020 at 9am/11am/1pm (all times PT)

    You’re likely already investing substantial funding into marketing tactics for your company. How can you be sure that those dollars are being invested intelligently and strategically? What can you do to improve?

    This webinar will cover the major specific platforms that B2B companies should be considering. We’ll also dive deep into display advertising and discuss how the metagame has changed from traditional display networks on platforms like Google Ads.

    Paid media efforts are the largest investments for many B2B companies, so join us to help evaluate how you can improve!

    Our Director of Paid Media, Nick Rennard will cover:

    • How to decide where you should be investing your paid media budget in 2020
    • Strengths/weaknesses of specific paid ad platforms like Google & LinkedIn
    • Why you need to stop wasting money on display campaigns within traditional display networks
    • How you can develop a stronger paid media marketing strategy

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    Paid Media Tactics for B2B Companies in 2020


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    About the Host

    As Director of Paid Media, Nick Rennard has 6+ years of succesful experience helping B2B Organizations maximize their paid media budgets across the industry’s most widely-used platforms like Google Ads, Linkedin, Bing and DSPs.

    Our Process

    At Digital Reach, we believe in transparency, accountability, and great service. Our internet marketing company was founded on these principles, and we strive to maintain great relationships based on mutual success. We leverage data to achieve meaningful results, keeping our focus on the numbers so that your team can exceed expectations.

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    • Successful internet marketing campaigns don’t just need properly implemented tracking, they need to track KPIs that matter. It takes more than clicks and visits to drive a successful web presence. With our internet marketing services, we insist on being held accountable to revenue. We focus on qualified leads and closed-won business, not just on cost-per-click or impressions. Every strategic decision should be trackable with data and contribute to revenue goals.
    • At our internet marketing firm, we understand that internal goals can change quickly in a fast-paced business environment. You need campaign managers that are experts in your industry, possess deep knowledge of your account, provide the highest level of support, and are accessible when you need them. At Digital Reach, we believe in developing strong relationships with open communication and responsive support.
    • When searching for an internet marketing company, it is hard to know whether you will receive fair value and good service. At Digital Reach, our guarantee is to provide the most transparent service possible. We will never withhold data, revert your account to a pre-optimized state, or prohibit access to account changes. Our internet marketing company was built on providing excellent service with integrity. We look forward to creating a lasting partnership and driving business growth together.

    Our Clients

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    About Us

    Digital Reach was founded in 2011 after a series of bad experiences with other digital marketing agencies. Many business tactics of competitor companies felt predatory and unfair to consumers, so Digital Reach decided to do things differently - place the emphasis on customer service, business growth, and revenue. No more vague intangibles, fuzzy math, unreturned emails, lack of access to your account data, or hidden threats to deter clients from leaving and pursuing other options. Under founder Ben Childs’ leadership, the company ethos became: “Do the right thing, and always treat clients with transparency, fairness and honesty”.

    This message resonated with both clients and industry leaders alike, as Digital Reach continues to partner with top-tier enterprise businesses and attract expert digital marketing employees to provide fulfillment to its clients. Despite our growth, the message remains the same - we’ll always provide the highest level of service with accountability and reliability that you can trust.