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  • SEO Metrics: Understanding Fluctuations

    Thursday, June 28, 2018 at 9AM / 11AM / 1PM (all times PT)

    In most areas of reporting fluctuation can only be negative, but in SEO things are a little different. Keywords can shift daily, traffic and engagement metrics can see MoM variations, so what matters most is understanding when they’re growing pains or red flags. Together we’ll discuss when fluctuations are good or bad, whether to continue or pivot strategy when shifts happen, and breaking down the correlation between SEO metrics and business value.

    During this Web Clinic, our Senior SEO Strategist, Rebecca Berin, will cover:

    • The Core Metrics of SEO
    • How SEO Metrics Correlate to Business Value
    • Commonly Fluctuating Metrics
      • When it’s a Sign of Growth
      • When it’s a Red Flag
    • How to Ride the Wave of Fluctuations: Continuing Strategy When Fluctuations Happen

    As a bonus, don’t miss our live SEO analysis of member submitted websites. Submit your website during the Web Clinic!

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    SEO Metrics: Understanding Fluctuations






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    About the Host

    From the city to the mountains, Rebecca came from the startup tech world in Chicago to be closer to the outdoors. She has spent several years in marketing with many of those being devoted to taking on the fast-paced world of SEO. Outside of work, you can find her singing, cooking, and sharing a mountain view (and many a growler of craft beer) with her boyfriend, Dave, and their two geriatric mini schnauzers.

    Our Process

    At Digital Reach, we believe in transparency, accountability, and great service. Our internet marketing company was founded on these principles, and we strive to maintain great relationships based on mutual success. We leverage data to achieve meaningful results, keeping our focus on the numbers so that your team can exceed expectations.

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    • Handshake IconIntegrity & Transparency
    • Successful internet marketing campaigns don’t just need properly implemented tracking, they need to track KPIs that matter. It takes more than clicks and visits to drive a successful web presence. With our internet marketing services, we insist on being held accountable to revenue. We focus on qualified leads and closed-won business, not just on cost-per-click or impressions. Every strategic decision should be trackable with data and contribute to revenue goals.
    • At our internet marketing firm, we understand that internal goals can change quickly in a fast-paced business environment. You need campaign managers that are experts in your industry, possess deep knowledge of your account, provide the highest level of support, and are accessible when you need them. At Digital Reach, we believe in developing strong relationships with open communication and responsive support.
    • When searching for an internet marketing company, it is hard to know whether you will receive fair value and good service. At Digital Reach, our guarantee is to provide the most transparent service possible. We will never withhold data, revert your account to a pre-optimized state, or prohibit access to account changes. Our internet marketing company was built on providing excellent service with integrity. We look forward to creating a lasting partnership and driving business growth together.

    Our Clients

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    About Us

    Digital Reach was founded in 2011 after a series of bad experiences with other digital marketing agencies. Many business tactics of competitor companies felt predatory and unfair to consumers, so Digital Reach decided to do things differently - place the emphasis on customer service, business growth, and revenue. No more vague intangibles, fuzzy math, unreturned emails, lack of access to your account data, or hidden threats to deter clients from leaving and pursuing other options. Under founder Ben Childs’ leadership, the company ethos became: “Do the right thing, and always treat clients with transparency, fairness and honesty”.

    This message resonated with both clients and industry leaders alike, as Digital Reach continues to partner with top-tier enterprise businesses and attract expert digital marketing employees to provide fulfillment to its clients. Despite our growth, the message remains the same - we’ll always provide the highest level of service with accountability and reliability that you can trust.